19 Best Email Copywriting Tips to Increase Your Conversions
Posted: Tue Feb 11, 2025 8:52 am
By mentioning these pain points, PayPal demonstrates that it understands its customers' problems.
Each category has a prominent “Get Help” button that guides the reader to the next step.
3. Spotify – brief
Spotify short email
Image via Really Good Emails
Spotify Clear CTA
Image via Really Good Emails
Spotify uses clear and concise copywriting to recommend personalized playlists to recipients.
The body of the email communicates the message in a few words and quickly leads the reader to a clear call to action, “Listen Now.” The CTA button prompts readers to start listening to the recommended playlists.
4. OpenTable – relevant
OpenTable relevant email
Image via Really Good Emails
Open the relevant table location email
Image via Really Good Emails
OpenTable uses relevance in its email copywriting to reach the right audience segment. The email specifically mentions “Nashville” in the subject line. This immediately grabs the attention of people who are actively searching for great restaurants in Nashville.
It also appeals to people interested in supporting local businesses, or those interested in what a local favorite might be like.
Part of the email copywriting is also a call-to-action (CTA), “Book Now,” which clarifies the intent and encourages interested readers to take the next step.
5. Peloton – program benefits
Peloton
Image via Really Good Emails
Peloton benefits
Image via Really Good Emails
Peloton takes advantage of the program when writing emails to drive engagement and conversions.
The headline, “Discover the Perfect Program for You,” is particularly effective. Peloton suggests that it tailors its programs to each user’s needs and fitness goals.
The copy then goes on to list some of the benefits of Peloton programs, such as:
Structured class series
Concentration-focused courses
Different levels
New content designed to help you achieve your goals
Progress tracking
Benefits are a powerful motivator. They encourage people to engage with your products or services because they skype database believe it will help improve their lives.
Email copywriting tips that will increase your conversions
Email copywriting is directly linked to conversions. In other words, you don’t want your subscribers to just read your emails—although that’s a great first step. You want them to take action on your emails.
That's why you include a CTA in every email. The call to action tells your reader what to do next. But we'll get to that later.
Your emails need to represent your brand in the best possible light. Reword and edit each email until it says exactly what you want it to say – nothing more, nothing less.
Does every single subscriber open and convert on your email? No. That's not the case for any business owner we know. However, following these email copywriting tips and tricks can increase your email volume and conversion rates .
Each category has a prominent “Get Help” button that guides the reader to the next step.
3. Spotify – brief
Spotify short email
Image via Really Good Emails
Spotify Clear CTA
Image via Really Good Emails
Spotify uses clear and concise copywriting to recommend personalized playlists to recipients.
The body of the email communicates the message in a few words and quickly leads the reader to a clear call to action, “Listen Now.” The CTA button prompts readers to start listening to the recommended playlists.
4. OpenTable – relevant
OpenTable relevant email
Image via Really Good Emails
Open the relevant table location email
Image via Really Good Emails
OpenTable uses relevance in its email copywriting to reach the right audience segment. The email specifically mentions “Nashville” in the subject line. This immediately grabs the attention of people who are actively searching for great restaurants in Nashville.
It also appeals to people interested in supporting local businesses, or those interested in what a local favorite might be like.
Part of the email copywriting is also a call-to-action (CTA), “Book Now,” which clarifies the intent and encourages interested readers to take the next step.
5. Peloton – program benefits
Peloton
Image via Really Good Emails
Peloton benefits
Image via Really Good Emails
Peloton takes advantage of the program when writing emails to drive engagement and conversions.
The headline, “Discover the Perfect Program for You,” is particularly effective. Peloton suggests that it tailors its programs to each user’s needs and fitness goals.
The copy then goes on to list some of the benefits of Peloton programs, such as:
Structured class series
Concentration-focused courses
Different levels
New content designed to help you achieve your goals
Progress tracking
Benefits are a powerful motivator. They encourage people to engage with your products or services because they skype database believe it will help improve their lives.
Email copywriting tips that will increase your conversions
Email copywriting is directly linked to conversions. In other words, you don’t want your subscribers to just read your emails—although that’s a great first step. You want them to take action on your emails.
That's why you include a CTA in every email. The call to action tells your reader what to do next. But we'll get to that later.
Your emails need to represent your brand in the best possible light. Reword and edit each email until it says exactly what you want it to say – nothing more, nothing less.
Does every single subscriber open and convert on your email? No. That's not the case for any business owner we know. However, following these email copywriting tips and tricks can increase your email volume and conversion rates .