Creating an accessible website to comply
Posted: Tue Feb 11, 2025 6:57 am
The solution is simple: make sure you have an accessible online presence. This article will provide you with nine key ways to improve the accessibility of your B2B site. Follow these tips and you'll reach customers that other businesses are unwittingly turning away.
The Purple Pound/Dollar
with regulations is one thing, but making a truly disability-friendly website means going beyond the basics.
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The all-in-one platform for effective SEO
Behind every successful business is a solid SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be difficult to know where to start. Well, fear no more, because I have just what you need. Introducing the all-in-one Ranktracker platform for effective SEO.
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According to statistics, 73% of disabled customers experience barriers costa rica phone number data online. In the UK, the disabled customer base is known by marketers as the “purple pound”.
Businesses with accessible websites make it easier for disabled consumers to access their services. In turn, they benefit from their clientele.
In the UK alone, this market is worth some £249 billion ($315 billion). And that's just one nation, meaning there's plenty of potential profits that accessible companies can capitalise on.
infographic
Image from wearepurple.org.uk
Understanding Website Accessibility: What It Is and Why It Matters
Ensuring your B2B website is accessible to all users leads to a more positive user experience and increased reach. Many companies rely on the Web Content Accessibility Guidelines (WCAG) to ensure their websites are usable by everyone. This is an internationally recognized set of standards developed by the Web Accessibility Initiative (WAI).
The Purple Pound/Dollar
with regulations is one thing, but making a truly disability-friendly website means going beyond the basics.
Meet Ranktracker
The all-in-one platform for effective SEO
Behind every successful business is a solid SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be difficult to know where to start. Well, fear no more, because I have just what you need. Introducing the all-in-one Ranktracker platform for effective SEO.
We have finally opened registration to Ranktracker completely free of charge!
Create a free account
Or log in with your credentials
According to statistics, 73% of disabled customers experience barriers costa rica phone number data online. In the UK, the disabled customer base is known by marketers as the “purple pound”.
Businesses with accessible websites make it easier for disabled consumers to access their services. In turn, they benefit from their clientele.
In the UK alone, this market is worth some £249 billion ($315 billion). And that's just one nation, meaning there's plenty of potential profits that accessible companies can capitalise on.
infographic
Image from wearepurple.org.uk
Understanding Website Accessibility: What It Is and Why It Matters
Ensuring your B2B website is accessible to all users leads to a more positive user experience and increased reach. Many companies rely on the Web Content Accessibility Guidelines (WCAG) to ensure their websites are usable by everyone. This is an internationally recognized set of standards developed by the Web Accessibility Initiative (WAI).