What does digital transformation have to do with marketing?
Posted: Tue Feb 11, 2025 6:52 am
But first: What is digital transformation actually?
Digital transformation is the marketing industry's response to the technological revolution. With technologies, markets and consumer behavior constantly changing, the industry has moved from traditional marketing activities to digital models.
Marketing objectives have shifted from old-fashioned advertising and large-scale branding to targeted customer acquisition, customer retention and strengthening customer loyalty.
What is interesting about these new marketing goals is that they do not focus on the technology itself, but rather on the business models it enables, which play a central role in corporate success in traditional and digital channels.
In short, your goal is to reach current and future customers more effectively and efficiently through digital marketing. To achieve this, you need a holistic strategy for the digital transformation of your marketing department.
What is digital transformation? We now know that. But what does it have to do with marketing? It's no longer uk telegram data large companies that are developing a digital transformation strategy to gain a competitive advantage. Small companies also need digital marketing to survive.
Think about your own buying experiences: When was the last time you bought something from a global or local brand without having encountered the product online before? Do you find it difficult to answer this question?
Gone are the days when we went to the supermarket and bought a month's worth of groceries. Today, most consumers first come across small or large brands online, research the ones they are interested in, and only later decide to make a purchase.
Imagine a small, family-run store that has become successful through traditional advertising or even word of mouth. When you buy something there, part of your potential customer journey is to provide feedback after the purchase and tell others about it.
But how can you recommend the store beyond your immediate environment if it doesn't have a profile on the social media platforms you use? You can also give feedback on products or services much more easily if the store offers a live chat or a survey.
If you own such a store yourself, you can imagine how many growth and product improvement opportunities you miss if you only use traditional marketing activities. A successful digital marketing strategy, on the other hand, helps you keep an eye on all customer needs and trends at all times.
Digital transformation is the marketing industry's response to the technological revolution. With technologies, markets and consumer behavior constantly changing, the industry has moved from traditional marketing activities to digital models.
Marketing objectives have shifted from old-fashioned advertising and large-scale branding to targeted customer acquisition, customer retention and strengthening customer loyalty.
What is interesting about these new marketing goals is that they do not focus on the technology itself, but rather on the business models it enables, which play a central role in corporate success in traditional and digital channels.
In short, your goal is to reach current and future customers more effectively and efficiently through digital marketing. To achieve this, you need a holistic strategy for the digital transformation of your marketing department.
What is digital transformation? We now know that. But what does it have to do with marketing? It's no longer uk telegram data large companies that are developing a digital transformation strategy to gain a competitive advantage. Small companies also need digital marketing to survive.
Think about your own buying experiences: When was the last time you bought something from a global or local brand without having encountered the product online before? Do you find it difficult to answer this question?
Gone are the days when we went to the supermarket and bought a month's worth of groceries. Today, most consumers first come across small or large brands online, research the ones they are interested in, and only later decide to make a purchase.
Imagine a small, family-run store that has become successful through traditional advertising or even word of mouth. When you buy something there, part of your potential customer journey is to provide feedback after the purchase and tell others about it.
But how can you recommend the store beyond your immediate environment if it doesn't have a profile on the social media platforms you use? You can also give feedback on products or services much more easily if the store offers a live chat or a survey.
If you own such a store yourself, you can imagine how many growth and product improvement opportunities you miss if you only use traditional marketing activities. A successful digital marketing strategy, on the other hand, helps you keep an eye on all customer needs and trends at all times.