Create a positive mobile experience. Test your site from your phone to see the experience from a customer's perspective. From there, you can determine what needs to be changed. Talk to your website provider or marketing partner about making the mobile version of your site a priority.
It's a mistake to think that email marketing has to be geared toward desktop computers. Don't just assume one device as default: these days, you can send faxes from desktop browsers and receive emails on a smartwatch.
This means that you need to take into account a variety of devices, particularly mobile devices. It’s a mistake to approach email campaigns without considering the mobile-friendliness of your content. Considering the limited screen space, focus on keeping your text short and pay more attention to catchy subject lines, call-to-action buttons, and preheader text for previews.
It's worth previewing your content as it will appear on a mobile device and on a large screen. This is a classic case of taking something you're already doing - email marketing - and taking a second look at your campaign from a mobile user's perspective.
Making the most of social media
top social media marketing platforms
Screenshot of the Google search result for "top social media marketing platforms"
We have already said that the number of smartphone users china phone number data worldwide is huge. This also means that there are a lot of people who spend a lot of time on social media.
Whether you opt for organic social media marketing or paid social media ads, your business is likely to gain a much larger audience. Whether you go with Facebook, Instagram, TikTok, or Snapchat is up to you. But don’t feel pressured to be present on every platform. Try A/B testing to determine which type of social media marketing makes the most sense for your brand.