let’s talk about why Google Maps is important for GBP
Posted: Tue Feb 11, 2025 4:22 am
We have finally opened registration to Ranktracker completely free of charge!
Create a free account
Or log in with your credentials
For example, if you own a hardware store in Boulder, Colorado, your GBP obviously won’t show up for someone searching for a nail salon in Colorado Springs. However, if someone in the Boulder area is searching for a hardware store that specifically sells lumber (for example), having an optimized GBP can ensure that your business shows up in that search. It’s not that other hardware stores in the area don’t sell lumber, but because you’ve taken the time to create your GBP, your business will be the one that the customer will visit because they know you sell precisely what they need.
Basically, your GBP can be as basic or as detailed as you want. But what's important to remember is this: the more relevant information you add to your GBP, the more effective it will be at increasing traffic and growing your business.
As mentioned above, GBP works because your business profile is belgium phone number data linked to Google Maps. In other words, when someone uses Google Maps to search for a business, your business listing will appear and users will be able to access your Google Business Profile.
Today’s consumers value convenience and ease more than ever. In fact, according to analyticssteps.com, “ 52% of consumers believe that convenience influences at least half of their decisions.” So, when we think about this in the context of GBP and Google Maps, we need to acknowledge the fact that by simply making your business easier to discover and locate with a quick Google search, you already have a bigger advantage when it comes to attracting customers than businesses that don’t use GBP/Maps.
To underscore this reality, think about your own behavior as a consumer. When you're looking for a particular product or service—a coffee shop, for example—do you pull out a phone book and spend 15 minutes flipping through pages looking for coffee shops that may or may not still exist? Probably not. Likewise, do you get in your car and start driving aimlessly until you find a coffee shop that may or may not be open? Also unlikely.
What you probably do, like most people, is quickly pull out your smartphone, tablet or computer and do a quick search on the world’s most used search engine : Google. Of course, we can’t assume that a business doesn’t exist just because it doesn’t show up in a Google search. However, what we do know is that businesses with an online presence, and specifically on Google, receive much more traffic than those without.
How to set up your business profile on Google/Maps
Creating your GBP list is a very simple process, involving the following steps to create the most essential items on your list:
Create a free account
Or log in with your credentials
For example, if you own a hardware store in Boulder, Colorado, your GBP obviously won’t show up for someone searching for a nail salon in Colorado Springs. However, if someone in the Boulder area is searching for a hardware store that specifically sells lumber (for example), having an optimized GBP can ensure that your business shows up in that search. It’s not that other hardware stores in the area don’t sell lumber, but because you’ve taken the time to create your GBP, your business will be the one that the customer will visit because they know you sell precisely what they need.
Basically, your GBP can be as basic or as detailed as you want. But what's important to remember is this: the more relevant information you add to your GBP, the more effective it will be at increasing traffic and growing your business.
As mentioned above, GBP works because your business profile is belgium phone number data linked to Google Maps. In other words, when someone uses Google Maps to search for a business, your business listing will appear and users will be able to access your Google Business Profile.
Today’s consumers value convenience and ease more than ever. In fact, according to analyticssteps.com, “ 52% of consumers believe that convenience influences at least half of their decisions.” So, when we think about this in the context of GBP and Google Maps, we need to acknowledge the fact that by simply making your business easier to discover and locate with a quick Google search, you already have a bigger advantage when it comes to attracting customers than businesses that don’t use GBP/Maps.
To underscore this reality, think about your own behavior as a consumer. When you're looking for a particular product or service—a coffee shop, for example—do you pull out a phone book and spend 15 minutes flipping through pages looking for coffee shops that may or may not still exist? Probably not. Likewise, do you get in your car and start driving aimlessly until you find a coffee shop that may or may not be open? Also unlikely.
What you probably do, like most people, is quickly pull out your smartphone, tablet or computer and do a quick search on the world’s most used search engine : Google. Of course, we can’t assume that a business doesn’t exist just because it doesn’t show up in a Google search. However, what we do know is that businesses with an online presence, and specifically on Google, receive much more traffic than those without.
How to set up your business profile on Google/Maps
Creating your GBP list is a very simple process, involving the following steps to create the most essential items on your list: