Discuss Data

Over more than 20 years of working in marketing, I have encountered various options for the openness of financial information. In some companies with which I have collaborated, top management and middle managers have access to information on profits, while in others, this information is available only to the finance department. It is worth remembering that there is a need to limit the circle of people who have such information, including for the purpose of concealing it from competitors. To maintain a balance between the safety of commercial business information and providing contractors with the data necessary for work, I recommend concluding an NDA or Non-Disclosure Agreement at the start of cooperation, defining the list of information that the marketing contractor or company employee is responsible for the safety of which he or she receives.

The composition of the data required by marketers iran mobile database or contractors performing individual marketing functions depends on the tasks set for them by the customer.

For teams responsible for attracting traffic and customer flow, access to web analytics (in terms of landing page traffic, user behavior, and conversion rates) is critical. In addition to access to analytics, advertising agencies or employees in the marketing department need data on the maximum allowable cost of attracting an order. Based on this information, a media plan is calculated for launching advertising campaigns, the maximum cost of attracting a visitor to a landing page is determined, tools and available platforms for attracting traffic are selected.