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What happens if a prospect meets multiple criteria?

Posted: Mon Dec 23, 2024 4:14 am
by nishat695
function, then when you set your dynamic content up, the top version will be prioritised. So if the prospect matches the criteria for variations 2, 3 and 4, they will see variation 2. Pardot explains more about this here.

Bonus tip
If you have a piece of information across several pages on your website that you have to change manually every month; make it dynamic. Change it only once a month within Pardot and save yourself some time.

Given all of this information, I hope that if facebook ad database you haven’t yet utilised Pardot dynamic content to supercharge your lead nurturing, you’re itching to get going with it! Of course, if time or the tech set up is still a bottleneck for you, MarCloud do offer on-site training or even a managed service where we take this task off of your hands. We’re marketers too, so our services aren’t just about the software, they are about delivering great results for your business! You can contact us here.

Having worked with Salesforce products for 10+ years, Chloe is a certified consultant and marketing automation enthusiast with a varied background across martech, operations, and enterprise consulting. She loves meeting new people and sharing her knowledge to set them up for success, including matching MarCloud customers with the right service solutions. Passionate about ethical marketing, she'll find any excuse to talk about GDPR and compliance on the Salesforce platform.

This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.

Pardot quick start packages usually aim to get you up and running fast, so you can begin automating marketing processes. However, for those who would rather do this work in-house, getting started with Pardot is potentially the most challenging part of adopting your new marketing automation software.

On the one hand, you are busy working with colleagues to ensure the right people in the business know their new tasks, processes, and responsibilities; leading that internal change. On the other, you are also trying to figure out the tech side of things, either by yourself or with the support of a non-marketing IT person.