Short URLs generally rank slightly better than long URLs
Posted: Sun Feb 09, 2025 8:08 am
According to this analysis, no.
We found no correlation between page size and rankings.Page HTML size has no relationship with rankings
People in the SEO community speculate that larger pages with bloated HTML are at a disadvantage.SEO community on bloated HTML
However, based on the pages in our analysis, page size cannot be linked to rankings.
Key takeaway: Page size does not appear to have an impact on Google rankings.
Google recommends using “simple URLs” and specifically georgia mobile database advises against using “very long” URLsoogle support – Simple headlines
However, these recommendations seem to be more geared towards optimizing URLs and thus user experience rather than SEO.
That’s why we set out to investigate the connection between URL length and rankings.
In fact, we did find that short URLs ranked higher than long URLs.Short URLs tend to outrank long URLs
Specifically, the URL in position 1 is, on average, 9.2 characters shorter than the URL in position 10.URLs at position 1 are 9 characters shorter vs URLs that rank 10
The average URL length for the top 10 results on Google is 66 characters.
We found no correlation between page size and rankings.Page HTML size has no relationship with rankings
People in the SEO community speculate that larger pages with bloated HTML are at a disadvantage.SEO community on bloated HTML
However, based on the pages in our analysis, page size cannot be linked to rankings.
Key takeaway: Page size does not appear to have an impact on Google rankings.
Google recommends using “simple URLs” and specifically georgia mobile database advises against using “very long” URLsoogle support – Simple headlines
However, these recommendations seem to be more geared towards optimizing URLs and thus user experience rather than SEO.
That’s why we set out to investigate the connection between URL length and rankings.
In fact, we did find that short URLs ranked higher than long URLs.Short URLs tend to outrank long URLs
Specifically, the URL in position 1 is, on average, 9.2 characters shorter than the URL in position 10.URLs at position 1 are 9 characters shorter vs URLs that rank 10
The average URL length for the top 10 results on Google is 66 characters.