The number of users or accounts. For example, Twitter allows many simple features to be tried for free, but users have to pay for more advanced features. Second, duration. Pandora limits free members to a certain amount of time per month, but customers who are willing to pay or tolerate ads can get more time. Tencent Conference does the same. Third, function. For companies like SurveyMonkeyZ, an online game developer, and LinkedIn, users can use more features after paying to upgrade. For example, SurveyMonkey's paying customers can use more complex analysis tools. LinkedIn has been particularly active in emphasizing that paying members can see who has viewed their profiles and can add more keywords or contact users outside their personal social circles during the search process. When members try to click on the buttons for these advanced features, LinkedIn immediately pops up a payment interface to remind users that they can only use this feature after paying to upgrade.
Fourth, services. The company can provide jamaica mobile number services and additional resources after paying. The company can provide interference elimination services, such as helping paid members remove advertisements before playing a video. These measures can make the overall experience of customers smoother and more pleasant. For example, Himalaya and various video websites. When providing value-added services, one challenge faced by many membership companies is the cost issue because these premium payments will bring certain variable costs to the company. The company can set charging standards for these premium services and let members choose whether to pay. Of course, the company needs to decide whether to bear these costs by itself or let users bear them, which will lead to a worse user experience. Four common wrong pricing methods Almost every brand with a membership model has made the following mistakes to some extent.
The key issue in providing discount pricing is to figure out how much users are willing to spend at the beginning and how much they are willing to continue to pay for the service. Pricing discounts must be designed to impact long-term value by getting customers to try the product under the right conditions so they understand the value of the product. Discounts work in the long run. For example, if members who join a weight loss program find that they are losing weight, they are willing to pay more to continue. Once the weight loss goal is achieved, they may need a larger discount to participate in the weight maintenance program. . Force members to order more products than they need Harvard Business School professor Clayton Christensen warns that disruptive innovation in the market will cause risks to brands. Someone can provide your benefits at your price.