Link building should take into account the life cycle of the target page
Posted: Sun Feb 09, 2025 6:24 am
Email signups can be added to Facebook as custom and lookalike audiences for more direct conversions
As a technical SEO, be aware of your team’s potential uses for customer data so you can manage tags and scripts to integrate throughout your site. Tracking tools like Facebook Pixel and Google Tag Manager tend to require active third-party javascript management.
Long-term link planning
Ideally, you want to drive traffic to a URL that can accumulate azerbaijan mobile database page authority over time . If you spend time creating traffic to a URL that needs to change after the campaign ends, you'll end up driving traffic to 301 links. But as we discussed earlier, this won't provide as much PageRank value to your site as an active 200 link would.
So, plan how you will keep your URLs consistent over time. Depending on your link building strategy, you can use one of the following techniques:
Use evergreen URLs for long-term content: Cornerstone content such as thought leadership, white papers, or one-off reports may remain on your site for a long time. For this content, consider removing the date from the URL to make the content more evergreen, as this allows for updating the content and reduces future redirect requirements.
Create permanent pages for recurring campaigns: Landing pages for recurring outreach content such as annual event sponsorships or awareness campaigns should become part of your permanent navigation. This allows you to build links every year to a well-optimized, static page that is updated annually, rather than starting with a different URL each year from your blog.
As a technical SEO, be aware of your team’s potential uses for customer data so you can manage tags and scripts to integrate throughout your site. Tracking tools like Facebook Pixel and Google Tag Manager tend to require active third-party javascript management.
Long-term link planning
Ideally, you want to drive traffic to a URL that can accumulate azerbaijan mobile database page authority over time . If you spend time creating traffic to a URL that needs to change after the campaign ends, you'll end up driving traffic to 301 links. But as we discussed earlier, this won't provide as much PageRank value to your site as an active 200 link would.
So, plan how you will keep your URLs consistent over time. Depending on your link building strategy, you can use one of the following techniques:
Use evergreen URLs for long-term content: Cornerstone content such as thought leadership, white papers, or one-off reports may remain on your site for a long time. For this content, consider removing the date from the URL to make the content more evergreen, as this allows for updating the content and reduces future redirect requirements.
Create permanent pages for recurring campaigns: Landing pages for recurring outreach content such as annual event sponsorships or awareness campaigns should become part of your permanent navigation. This allows you to build links every year to a well-optimized, static page that is updated annually, rather than starting with a different URL each year from your blog.