UK Data Service Data Impact Fellows: Claudia Zucca
Posted: Sun Feb 09, 2025 4:10 am
We are delighted to announce Claudia Zucca as one of our UK Data Service Data Impact Fellows. Claudia is a Marie Curie Early Stage Researcher working on the VOTEADVICE project, in collaboration with the University of Exeter, Kieskompas Amsterdam and Koç University Istanbul, discusses how online political information processing can affect america rcs data political behaviour. Claudia introduces her research and her approach to impact.
In an episode of Black Mirror, the famous TV series, Waldo is a cartoon that hosts a TV show to provide political information. Waldo’s sarcastic political comments end up influencing, in an extreme and dangerous way, the voting preferences of the citizens in the UK, with the catastrophic outcome typical of a dystopian novel.
The reality is less simplistic than that, and people do not believe every word said by a blue bear on the TV. However, it’s a fact that citizens’ voting behaviour has been systematically influenced by mass media in several different ways.
black mirror
Several scholars in media studies and political behaviour addressed these kinds of research questions. However, a specific focus on the effect of the information acquired through the use of the Internet on the voting behaviour is missing in the literature. Therefore, my current research proposes a novel theoretical framework to examine online political information processing and assess how it affects political behaviour and attitudes. I am specifically addressing the UK by looking at the influence of the acquisition of information through the Internet for shifts in voting choice and turnout.
In an episode of Black Mirror, the famous TV series, Waldo is a cartoon that hosts a TV show to provide political information. Waldo’s sarcastic political comments end up influencing, in an extreme and dangerous way, the voting preferences of the citizens in the UK, with the catastrophic outcome typical of a dystopian novel.
The reality is less simplistic than that, and people do not believe every word said by a blue bear on the TV. However, it’s a fact that citizens’ voting behaviour has been systematically influenced by mass media in several different ways.
black mirror
Several scholars in media studies and political behaviour addressed these kinds of research questions. However, a specific focus on the effect of the information acquired through the use of the Internet on the voting behaviour is missing in the literature. Therefore, my current research proposes a novel theoretical framework to examine online political information processing and assess how it affects political behaviour and attitudes. I am specifically addressing the UK by looking at the influence of the acquisition of information through the Internet for shifts in voting choice and turnout.