Global Regulation of the Data Revolution
Posted: Sat Feb 08, 2025 5:43 am
What is the value of data?
Overall, the market is moving towards a direction where companies will engage with customers in every way possible, using data to create unique experiences. In other words, they are approaching the customer intersection at the right time, with the right buying opportunity in mind. The DMA is running a Value of Data campaign, which aims to raise awareness of the role of data from the classroom to the boardroom, and to help organisations across the UK use it responsibly to improve the customer experience.
This project asks the tough questions about where the value of data lies. Is it in the data itself? In its quality, quantity or how it is processed? Answering these questions will enable organisations to improve their business results, customer satisfaction and society as a whole. The Value of Data campaign is about implementing bold, innovative, data-driven approaches to customer engagement, underpinned by a strong ethical foundation. It brings together key stakeholders from academia, government, the canada mobile database and private sectors to build mutually beneficial, trusted relationships with customers.
A data-driven economy will not function effectively unless consumers trust that organisations put their needs first and manage their personal information with due diligence and care. In recent years, a review of data and online marketing laws, proactive enforcement by regulators such as the Office of the Data Commissioner, and the combined efforts of data and marketing organisations have helped lay the foundations for a global data revolution.
Overall, the market is moving towards a direction where companies will engage with customers in every way possible, using data to create unique experiences. In other words, they are approaching the customer intersection at the right time, with the right buying opportunity in mind. The DMA is running a Value of Data campaign, which aims to raise awareness of the role of data from the classroom to the boardroom, and to help organisations across the UK use it responsibly to improve the customer experience.
This project asks the tough questions about where the value of data lies. Is it in the data itself? In its quality, quantity or how it is processed? Answering these questions will enable organisations to improve their business results, customer satisfaction and society as a whole. The Value of Data campaign is about implementing bold, innovative, data-driven approaches to customer engagement, underpinned by a strong ethical foundation. It brings together key stakeholders from academia, government, the canada mobile database and private sectors to build mutually beneficial, trusted relationships with customers.
A data-driven economy will not function effectively unless consumers trust that organisations put their needs first and manage their personal information with due diligence and care. In recent years, a review of data and online marketing laws, proactive enforcement by regulators such as the Office of the Data Commissioner, and the combined efforts of data and marketing organisations have helped lay the foundations for a global data revolution.