Finally, here’s our acronym memo:
Posted: Thu Feb 06, 2025 7:18 am
CPM – Cost per thousand. How much you pay for every 1,000 ad impressions.
CPC – Cost Per Click. How much you pay each time your ad is clicked.
CTR – Click-through rate. The percentage of people who saw your ad and clicked on it.
CPA – Cost Per Action. The average amount spent to achieve a conversion goal.
LTV — Lifetime Value. How much revenue each user brings you on average.
SaaS – Software as a Service. Companies whose products exist in the cloud.
Campaign Structure
Campaign → Ad Set → Ad
Campaigns – Create one campaign for each product taiwan mobile database or product category you advertise. For example, have one campaign for a men’s jacket collection and one for a women’s jacket collection. Another example: have one campaign for your enterprise SaaS product and one for your small and medium business product.
Ad Sets - For example, if you're selling men's socks, you might have two valuable audience segments: young adults and middle-aged men. For each segment, you might target them with different or overlapping approaches, such as "quality," "beauty," or "unique." You then create an ad set for each combination of audience segments.
Ads – In an ad set, each unique copy and image combination creates an ad.
Keep this hierarchy in mind throughout the sections that follow.
CPC – Cost Per Click. How much you pay each time your ad is clicked.
CTR – Click-through rate. The percentage of people who saw your ad and clicked on it.
CPA – Cost Per Action. The average amount spent to achieve a conversion goal.
LTV — Lifetime Value. How much revenue each user brings you on average.
SaaS – Software as a Service. Companies whose products exist in the cloud.
Campaign Structure
Campaign → Ad Set → Ad
Campaigns – Create one campaign for each product taiwan mobile database or product category you advertise. For example, have one campaign for a men’s jacket collection and one for a women’s jacket collection. Another example: have one campaign for your enterprise SaaS product and one for your small and medium business product.
Ad Sets - For example, if you're selling men's socks, you might have two valuable audience segments: young adults and middle-aged men. For each segment, you might target them with different or overlapping approaches, such as "quality," "beauty," or "unique." You then create an ad set for each combination of audience segments.
Ads – In an ad set, each unique copy and image combination creates an ad.
Keep this hierarchy in mind throughout the sections that follow.