Noticed at the Cannes Predictions
Posted: Wed Feb 05, 2025 5:25 am
This spot from Y&R Amsterdam proves that a tight budget doesn't necessarily have to come at the expense of creativity. Among the Lion candidate campaigns shown on Tuesday at the Cannes Predictions in Zurich are many lavishly produced advertising films, such as those for Nike ( "My Time is Now" ) or ("Addiciton /Before After" ) or the opulent productions for Sony Playstation 3 ( "Michael" ) or for "The Guardian" ( "Three little Pigs "); LG's "The Thief" is completely different .
The viral ad, which has been viewed millions of south africa rcs data times, is a low-budget production that is hard to beat in terms of simplicity in terms of technology and even dispenses with music entirely. It is particularly convincing because it illustrates the product's own benefit promise in an extremely vivid and unexpected way. Unexpected because no one who looks at blurry black and white images from a surveillance camera is expecting an advertisement for an electronic device. "
What about this person who moves through the electronics department of a department store with an irritating gait?" is what you ask yourself when you first watch it. Because the man with the emotionless look has obviously not stolen anything. Only when he leaves the shop through the sliding door and therefore presents himself at a less favorable angle to the surveillance camera does it become clear: Under his arm he is carrying a TV, the "largest, lightest and thinnest television with a width of just four millimeters."
The viral ad, which has been viewed millions of south africa rcs data times, is a low-budget production that is hard to beat in terms of simplicity in terms of technology and even dispenses with music entirely. It is particularly convincing because it illustrates the product's own benefit promise in an extremely vivid and unexpected way. Unexpected because no one who looks at blurry black and white images from a surveillance camera is expecting an advertisement for an electronic device. "
What about this person who moves through the electronics department of a department store with an irritating gait?" is what you ask yourself when you first watch it. Because the man with the emotionless look has obviously not stolen anything. Only when he leaves the shop through the sliding door and therefore presents himself at a less favorable angle to the surveillance camera does it become clear: Under his arm he is carrying a TV, the "largest, lightest and thinnest television with a width of just four millimeters."