By extension, if you continue to produce poor quality content, you may suffer lasting reputational damage, making it much harder to get listed or published by major publishers, even if they are closely related to your industry. If you pursue quantity over quality for too long, you may never fully recover.
Ultimately, this means that bad content is definitely worse than no content at all. You’re hurting your chances of ranking, you’re damaging your reputation, and you’re sabotaging the future of your campaign.
Is your content bad?
Some people find it difficult to tell if their content is bad, as they have no real ability to judge the quality of their content impartially. How can you tell the difference between good and bad content?
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Some studies suggest that the ideal length of a post for SEO is around 2,000 words . It's also possible to rank with much shorter or much longer content. The important thing is that you cover a topic in sufficient detail; writing a couple of sentences isn't going to cut it. In general, the longer your posts are, the better.