What it takes to create a "Swiss Amazon"
Posted: Tue Feb 04, 2025 10:42 am
Coop and Swisscom have joined forces to create Siroop, the most popular online marketplace in Switzerland . Currently still in the beta stage, it is set to really take off in 2016. The move could be a clever one, as the Migros subsidiary Digitec-Galaxus has not yet established itself as number one. But what does it take to become the new "Swiss Amazon"? Where morocco rcs data do Swiss business models need to catch up?
What makes the digital industry successful? What can we learn from Amazon? Why are analogue business models regularly overshadowed and where are we headed from the perspective of brand strategists?
It's not about technology, but about customer proximity:
Digital business models and Amazon are characterized by the fact that they are directly at the interface with the customer and are committed to their complete satisfaction. They are prepared to subordinate everything to this.
What makes the digital industry successful? What can we learn from Amazon? Why are analogue business models regularly overshadowed and where are we headed from the perspective of brand strategists?
It's not about technology, but about customer proximity:
Digital business models and Amazon are characterized by the fact that they are directly at the interface with the customer and are committed to their complete satisfaction. They are prepared to subordinate everything to this.