Brand Community-Example-Beauty Talk
Posted: Sun Dec 22, 2024 10:25 am
We need to collect data in a dashboard or document that will help us interpret whether our content strategy, actions and measures in place are working or whether we need to make any adjustments.
For example, it is interesting to compare the beginning of the platform implementation and after a few months to see its evolution.
It is important to record the number of interactions, the number of comments, the most active users, the content with the most comments, the traffic to our website from the platform, etc.
10.- Crisis plan
Although in principle in our community the users will be loyal people and followers of the brand, we can encounter a problem at any time.
Anticipating any crisis that may arise and having a clear understanding of how we will act in the event that a problem arises within the community itself will be important to reduce the negative effect it may have on the brand.
Let's imagine we create an event and tickets are sold through our brand community, but there is a technical problem.
A breakdown in the ticket sales system would provoke anger among customers.
We need to have a clear idea of how we are going to act in these types of cases.
Who will be in charge of answering?
Do we have model responses that facilitate and expedite the resolution of the crisis?
If we have this plan developed with the different hypotheses that can cause a digital reputation crisis, it will be easier to anticipate and minimize its effects.
8 Examples of Brand Community
1.- Lego
The Danish building block company has a community of people who want to hear tips on how to improve their creativity, share their designs and achievements.
What better way to do it than within the Lego community itself?
In this community, Lego customers feel that their ideas are valued, they will share artistic concerns and creativity with many members and will also be able to express their ideas and opinions on designs.
The objective will be to encourage the creativity of the brand's users.
The company, through promotion strategies, organizes competitions for design proposals that users can vote on and will reward the most voted proposal by marketing the design.
And not only that, a percentage of sales will go to the winner.
This is an action that will make the user feel part of the brand, increasing the feeling of belonging.
They have managed to create a loyal brand community, generating engagement among their target audience.
This community thus manages to maintain interest in the brand.
Youtube video thumbnail
2.- MyCook Club
The Club MyCook kitchen robot also has its own online community with the aim of sharing cooking recipes among the brand's users.
A perfect space to save your recipes, share them and learn about those of other users.
The community even offers the publication of ebooks with recipes by topic.
People with similar culinary tastes meet and form an emotional bond.
Brand community Example My cook
3.- PlayStation
The PlayStation community offers help, advice and recommendations for all fans of the video game brand.
It has a trophy system to value the most active users.
PlayStation Brand Community
4.- Beauty Talk
There are also communities like Sephora where you can share beauty tips and tricks.
This community is designed for users to ask questions, post, and be part of philippines code number mobile the conversation.
5.- Harley Davidson
The Harley community has a very specific niche, with a high sense of belonging.
Needless to say, they are incredibly loyal to the motorcycle brand and active members.
It is an online community that has also made the leap to offline, through biker meetups.
This ability for a brand to transcend the online realm is not easy to achieve.
Belonging to this community also implies sharing a lifestyle.
Brand Community - Harley Davison Example
6.- Underlined
Teenagers who love reading and writing also have their community.
In this case, the Penguin Random publishing house offers potential customers the chance to be part of its community by making reviews and commenting on those of other users.
It is a perfect space for this publishing company to show its products to people who know that they have a high interest in that type of products.
For example, it is interesting to compare the beginning of the platform implementation and after a few months to see its evolution.
It is important to record the number of interactions, the number of comments, the most active users, the content with the most comments, the traffic to our website from the platform, etc.
10.- Crisis plan
Although in principle in our community the users will be loyal people and followers of the brand, we can encounter a problem at any time.
Anticipating any crisis that may arise and having a clear understanding of how we will act in the event that a problem arises within the community itself will be important to reduce the negative effect it may have on the brand.
Let's imagine we create an event and tickets are sold through our brand community, but there is a technical problem.
A breakdown in the ticket sales system would provoke anger among customers.
We need to have a clear idea of how we are going to act in these types of cases.
Who will be in charge of answering?
Do we have model responses that facilitate and expedite the resolution of the crisis?
If we have this plan developed with the different hypotheses that can cause a digital reputation crisis, it will be easier to anticipate and minimize its effects.
8 Examples of Brand Community
1.- Lego
The Danish building block company has a community of people who want to hear tips on how to improve their creativity, share their designs and achievements.
What better way to do it than within the Lego community itself?
In this community, Lego customers feel that their ideas are valued, they will share artistic concerns and creativity with many members and will also be able to express their ideas and opinions on designs.
The objective will be to encourage the creativity of the brand's users.
The company, through promotion strategies, organizes competitions for design proposals that users can vote on and will reward the most voted proposal by marketing the design.
And not only that, a percentage of sales will go to the winner.
This is an action that will make the user feel part of the brand, increasing the feeling of belonging.
They have managed to create a loyal brand community, generating engagement among their target audience.
This community thus manages to maintain interest in the brand.
Youtube video thumbnail
2.- MyCook Club
The Club MyCook kitchen robot also has its own online community with the aim of sharing cooking recipes among the brand's users.
A perfect space to save your recipes, share them and learn about those of other users.
The community even offers the publication of ebooks with recipes by topic.
People with similar culinary tastes meet and form an emotional bond.
Brand community Example My cook
3.- PlayStation
The PlayStation community offers help, advice and recommendations for all fans of the video game brand.
It has a trophy system to value the most active users.
PlayStation Brand Community
4.- Beauty Talk
There are also communities like Sephora where you can share beauty tips and tricks.
This community is designed for users to ask questions, post, and be part of philippines code number mobile the conversation.
5.- Harley Davidson
The Harley community has a very specific niche, with a high sense of belonging.
Needless to say, they are incredibly loyal to the motorcycle brand and active members.
It is an online community that has also made the leap to offline, through biker meetups.
This ability for a brand to transcend the online realm is not easy to achieve.
Belonging to this community also implies sharing a lifestyle.
Brand Community - Harley Davison Example
6.- Underlined
Teenagers who love reading and writing also have their community.
In this case, the Penguin Random publishing house offers potential customers the chance to be part of its community by making reviews and commenting on those of other users.
It is a perfect space for this publishing company to show its products to people who know that they have a high interest in that type of products.