Discuss Data

So they massively increased advertising prices in order to increase revenue. But this worsened their own position in a direct comparison with "20 Minuten", because many customers promptly switched back to the industry leader. Then they tightened up costs. First, the peddlers were removed without replacement, then the number of boxes was reduced, then the circulation was reduced, and finally marketing expenditure was cut. The result in an increasingly difficult environment became singapore rcs data increasingly negative, especially because the "Blick am Abend" was almost completely omitted from the huge Admeira offerings without farewells and agenda items.

At the end of November it was announced that the print edition would be discontinued ( persoenlich.com reported ). with the usual industry statement that the online offering would continue, although everyone knows that even as a market leader you can hardly make any money with media products on the internet. Marc Walder, the father of "Blick am Abend", probably hesitated for too long, also for reasons of personal prestige, to accept the inevitable, even though the hopelessness of the undertaking had been apparent for years, because the rapid decline of the paid newspapers "Blick" and "SonntagsBlick" could not be noticeably cushioned by the BaA. Overall, the losses at "Blick am Abend" are likely to amount to around 50 million Swiss francs. And so Ringier's errors and bad decisions with free newspapers, first with "20 Minuten" and then with "Blick am Abend", have piled up to at least 450 million Swiss francs - and this figure is constantly growing because Tamedia is making even more good returns year after year. As Mikhail Gorbachev rightly said: "Life punishes those who come too late." And then free is no longer free.