The velocity with which this data is created and updated
The process of analysing all this data (known as big data analytics) is complex. It involves examining a company’s data to uncover hidden patterns, correlations, market trends, and email list providers in france customer preferences. As a result, in the world of marketing, it’s used to help organisations make informed business decisions that are based on information rather than hunches.
Essentially, as a marketer, big data and advanced analytics will give you insights into your marketing efforts. The process captures insights into your customers, allows you to respond to real-time audience actions, and helps you drive customer behaviour in the moment.
Chiefly, marketers are interested in analysing three types of big data: customer data, financial data, and operational data. Each of these data types is typically obtained from different sources and stored in different locations. However, each is highly useful in improving your marketing efforts.
Customer data: This is used to help improve your understanding of your target audience. Although obvious pieces of data like names, email addresses, locations, and purchase histories are important here, so are other indicators of the attitude of your audience, such as social media activities and survey responses.