Apple follows suit, Facebook in trouble?
Posted: Sun Feb 02, 2025 10:55 am
Digital giants Apple and Facebook are already making preparations. Apple has been working on much-discussed changes to iOS 14 that will change the way digital apps track people. Developers will have to obtain permission from users to collect data from iPhones and, if necessary, share it.
Apple's decision has now prompted Facebook to openly criticize the changes . In recent months, the social network has run advertising campaigns against the changes to iOS. Facebook CEO Mark Zuckerberg has even described the iPhone maker as one of its biggest competitors.
Facebook is already preparing for how Apple's usa gambling data changes might affect its business. Facebook CFO David Wehner said the company expects users will most likely choose the low-tracking option, but these changes are likely to slow Facebook's growth.
Apple's privacy changes are also causing headaches for ad tech startups planning their IPOs. The changes could require them to make significant changes to data collection practices, potentially requiring immense costs and resources.
But stopping cookies is unlikely to prevent all types of personalized tracking, as the industry has already developed creative solutions. For example, so-called "fingerprinting" attempts to use multiple pieces of information from the device being used, such as the browser version, the type of device, the language, the IP address , and even the fonts used. This can be used to identify the device. The advertiser does not know the person's name, but the information collected makes it possible to continue to follow the user on the Internet.
Apple's decision has now prompted Facebook to openly criticize the changes . In recent months, the social network has run advertising campaigns against the changes to iOS. Facebook CEO Mark Zuckerberg has even described the iPhone maker as one of its biggest competitors.
Facebook is already preparing for how Apple's usa gambling data changes might affect its business. Facebook CFO David Wehner said the company expects users will most likely choose the low-tracking option, but these changes are likely to slow Facebook's growth.
Apple's privacy changes are also causing headaches for ad tech startups planning their IPOs. The changes could require them to make significant changes to data collection practices, potentially requiring immense costs and resources.
But stopping cookies is unlikely to prevent all types of personalized tracking, as the industry has already developed creative solutions. For example, so-called "fingerprinting" attempts to use multiple pieces of information from the device being used, such as the browser version, the type of device, the language, the IP address , and even the fonts used. This can be used to identify the device. The advertiser does not know the person's name, but the information collected makes it possible to continue to follow the user on the Internet.