Explainer videos as an important marketing tool

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The well-known explanatory videos have been a central element in content marketing for some time now. Large companies spend a lot of money on such clips, but smaller companies and start-ups can also benefit from these videos. What should be taken into account in this context and what exactly makes a good explanatory video?



What exactly is an explainer video?
In principle, the word is self-explanatory; an philippines gambling data explanatory video is a short video clip, usually only a few minutes long, in which a certain context or function is explained to the viewer. Explanatory videos have great potential to move a company forward. While such videos have been used successfully abroad for a long time, many German companies are lagging behind in this regard. There are dozens of good arguments in favor of using explanatory videos as a marketing tool - here are some of them:

If the video contains information that is interesting to the viewer, a large proportion of viewers will watch the video a second time. ( Internet Retailer)
Many people are influenced in their purchasing decisions by an explanatory video. (Internet Retailer)
A one-minute explainer video can have the same effect as 1.8 million words. (Forrester)
Shoppers stay on average two minutes longer on a homepage if there is a video. (Comscore)
Google shows results 50 times more often in the first position if a video is included. (Forrester)
Search results with videos are clicked 42 times more often than those without. (RankAbove)
In a marketing email, the word video can increase the click rate by up to 13 percent.
(Experian)
Explainer videos can ensure that potential customers stay on a website longer.