Promoting posts on Facebook* by raising them in the feed
Posted: Sun Feb 02, 2025 8:56 am
Let's figure out how the material boost works. This is necessary for forming a promotion strategy and effective budget spending.
Before creating any advertisement, you must define the goals of the marketing campaign. On Facebook*, clear goals are needed to achieve exactly the result you planned to get.
Promoting posts by raising them in the feed
As a rule, beginners practice raising a post school principals email list from a business page. The task of choosing goals is not there, but since its presence is necessary, Facebook* automatically sets the goal " Engagement ".
To display a promoted post, Facebook* will select those users who are likely to show their reaction to what they read, namely:
like a post or page;
repost, that is, send a link to friends;
click on a publication - on text, images or links;
share your opinion about the content of the material.
Facebook* will write off money for each such action - as a result, the budget will be spent on likes and comments, although the post was promoted with the expectation of increasing the number of clicks on the site and the appearance of new clients.
This means that promoting a publication does not always help achieve the goals of its creators.
To avoid inefficient spending, just ask yourself what benefit you will get from increasing your reach: “The post will be seen by more users – what will that give me?”
Increasing Reach
As a rule, publication boosting is used in one of three cases, and each of them requires its own type of content.
Get Likes for a Business Page
Promoting instant action content will help increase the number of subscribers: the user receives useful information or experiences emotions here and now.
Videos, quotes, and life hacks do a good job of this role. If you successfully hit the target audience thanks to the right settings, new subscribers and numerous reposts are guaranteed.
Get maximum clicks on your website
The more people visit your web resource, the larger your email address base will be. Filling your blog with quality, interesting articles and promoting them on Facebook* will help you achieve this result.
The publication includes an image (photo or suitable drawing), text and a link that takes the user to the site. The text part of the post must indicate the problem that can be solved by clicking on the link, or the expected benefit from visiting your resource.
Before creating any advertisement, you must define the goals of the marketing campaign. On Facebook*, clear goals are needed to achieve exactly the result you planned to get.
Promoting posts by raising them in the feed
As a rule, beginners practice raising a post school principals email list from a business page. The task of choosing goals is not there, but since its presence is necessary, Facebook* automatically sets the goal " Engagement ".
To display a promoted post, Facebook* will select those users who are likely to show their reaction to what they read, namely:
like a post or page;
repost, that is, send a link to friends;
click on a publication - on text, images or links;
share your opinion about the content of the material.
Facebook* will write off money for each such action - as a result, the budget will be spent on likes and comments, although the post was promoted with the expectation of increasing the number of clicks on the site and the appearance of new clients.
This means that promoting a publication does not always help achieve the goals of its creators.
To avoid inefficient spending, just ask yourself what benefit you will get from increasing your reach: “The post will be seen by more users – what will that give me?”
Increasing Reach
As a rule, publication boosting is used in one of three cases, and each of them requires its own type of content.
Get Likes for a Business Page
Promoting instant action content will help increase the number of subscribers: the user receives useful information or experiences emotions here and now.
Videos, quotes, and life hacks do a good job of this role. If you successfully hit the target audience thanks to the right settings, new subscribers and numerous reposts are guaranteed.
Get maximum clicks on your website
The more people visit your web resource, the larger your email address base will be. Filling your blog with quality, interesting articles and promoting them on Facebook* will help you achieve this result.
The publication includes an image (photo or suitable drawing), text and a link that takes the user to the site. The text part of the post must indicate the problem that can be solved by clicking on the link, or the expected benefit from visiting your resource.