Lead management methods
Posted: Sun Feb 02, 2025 8:54 am
Offering gifts, discounts and special promotions.
Lead Management Methods for Attracting_Promotions
This type of lead magnet may not be the most suitable for cold leads. The response is mainly shown by warm and hot ones - those who have understood their need for the product.
Note: place a newsletter subscription form along with your lead magnets! A visitor who enjoys your content may become another willing subscriber.
Use lead generation not only on your website, but also on all resources where your target audience may be: on social networks, on forums, on specialized portals, etc.
For example, many have already appreciated the effectiveness of lead forms in social networks (Odnoklassniki, VKontakte, Facebook, Instagram): in order for the lead to become yours, the user does not even have to go to your site.
In general, it is necessary to take into account any points of interaction with potential leads: they can come to you not only virtually, but also at real-life events: conferences, exhibitions, fairs.
Whatever you practice to collect leads, do realtor email list not forget about the main goal - getting contacts from the client. He must have good motivation. Convince the user that cooperation with you is useful and profitable: use lead magnets, give discounts, bonuses or a monthly subscription.
The buyer must be able to experience the benefits of your product.
For development
Once you have collected your user contact base, take the time to get to know them better. Today, this can be done automatically and legally without any problems.
In order to group leads by some common features and then work individually with each one, you first need to go through the enrichment stage. That is, collect additional information: age, gender, place of residence, social media pages, etc.
Source: shutterstock.com
Another important point is the behavior of leads on your web resource. Tracking it, or lead tracking, allows you to find out which pages users view, what they read, what buttons they click.
Lead tracking will be useful for:
segmentation (knowing how visitors act on the site, you can group them and send them different offers);
qualifications (having determined whether this is your client or not and what niche of the funnel he occupies, you decide whether to send him to sales);
identifying problem areas (by building funnels of the most common scenarios, it is easy to see at what step the conversion can increase).
Let's take a closer look at the possibilities of tracking leads for segmentation.
Having set up data collection, you can monitor relevant events, which in turn will be reflected in the user card.
Lead Management Methods for Attracting_Promotions
This type of lead magnet may not be the most suitable for cold leads. The response is mainly shown by warm and hot ones - those who have understood their need for the product.
Note: place a newsletter subscription form along with your lead magnets! A visitor who enjoys your content may become another willing subscriber.
Use lead generation not only on your website, but also on all resources where your target audience may be: on social networks, on forums, on specialized portals, etc.
For example, many have already appreciated the effectiveness of lead forms in social networks (Odnoklassniki, VKontakte, Facebook, Instagram): in order for the lead to become yours, the user does not even have to go to your site.
In general, it is necessary to take into account any points of interaction with potential leads: they can come to you not only virtually, but also at real-life events: conferences, exhibitions, fairs.
Whatever you practice to collect leads, do realtor email list not forget about the main goal - getting contacts from the client. He must have good motivation. Convince the user that cooperation with you is useful and profitable: use lead magnets, give discounts, bonuses or a monthly subscription.
The buyer must be able to experience the benefits of your product.
For development
Once you have collected your user contact base, take the time to get to know them better. Today, this can be done automatically and legally without any problems.
In order to group leads by some common features and then work individually with each one, you first need to go through the enrichment stage. That is, collect additional information: age, gender, place of residence, social media pages, etc.
Source: shutterstock.com
Another important point is the behavior of leads on your web resource. Tracking it, or lead tracking, allows you to find out which pages users view, what they read, what buttons they click.
Lead tracking will be useful for:
segmentation (knowing how visitors act on the site, you can group them and send them different offers);
qualifications (having determined whether this is your client or not and what niche of the funnel he occupies, you decide whether to send him to sales);
identifying problem areas (by building funnels of the most common scenarios, it is easy to see at what step the conversion can increase).
Let's take a closer look at the possibilities of tracking leads for segmentation.
Having set up data collection, you can monitor relevant events, which in turn will be reflected in the user card.