What is a Target Market?
Posted: Sun Dec 22, 2024 10:07 am
Let’s start by defining what a target market is . According to Damian Garza, “it is a group of users who meet different specific characteristics for the consumption of a product/service.”
For social media communication and strategy to work in the best way, it is necessary to identify the group of people who would potentially be interested in any product or service, in this korean number whatsapp case, real estate. These people share various demographic, geographic, interest, behavior, search intention, demand, and consumer habits characteristics, among others.
Benefits of having a defined target market
Having a well-defined target market is a point that must be fulfilled. In the words of Damian Garza, a strategy without a defined target market is destined to fail. If you do not have a well-defined segment, you will be speaking to a general public. This will not bring conclusive results because the messages will not reach the right people, causing the real estate properties not to be sold or rented.
The probability of success is high if two things are done. First, define the group of people for which the project is designed from the beginning. Second, implement a digital strategy based on this audience.
For social media communication and strategy to work in the best way, it is necessary to identify the group of people who would potentially be interested in any product or service, in this korean number whatsapp case, real estate. These people share various demographic, geographic, interest, behavior, search intention, demand, and consumer habits characteristics, among others.
Benefits of having a defined target market
Having a well-defined target market is a point that must be fulfilled. In the words of Damian Garza, a strategy without a defined target market is destined to fail. If you do not have a well-defined segment, you will be speaking to a general public. This will not bring conclusive results because the messages will not reach the right people, causing the real estate properties not to be sold or rented.
The probability of success is high if two things are done. First, define the group of people for which the project is designed from the beginning. Second, implement a digital strategy based on this audience.