Does your title work with SEO?

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Any online content should attract traffic, primarily search traffic (since search engines remain its main sources). But the era of ruthless "naked SEO" has already passed, and authors have to strive for the golden mean: first, make the titles relevant to the content topic, and only then optimize for the requirements of search engines.

If we consider the article you are reading now from this point of view, its title was invented after the entire text had been written, and of the two suitable verbs ("to write" and "to create"), the more frequent one was chosen. Although the other would have been more harmonious and organic in this context.

Therefore, copywriters who write texts for pharmaceuticals email list the web and closely cooperate with SEO optimizers are forced to take into account the frequency and level of competition for various keys that appear in the headings. Not all sites can be promoted to the top solely by content, but you should not neglect the relevance of queries: In this case, the resource loses all chances to get to the first page of search results.

This is also relevant for authors of printed books: after all, readers will search for their works, put up for sale on Amazon.com, Books.ru and Ozon.ru, using Yandex and Google, and the presence of popular keywords in titles and subtitles will simplify this process.

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Do you combine the techniques described above when coming up with headlines?
Typically, authors combine two or more of the above techniques to write a memorable and original title. Alliteration and metaphors are combined with long, explanatory subheadings.

However, all these recommendations are not absolute and mandatory. You can write a great text and come up with a catchy title for it, breaking all the rules and not resorting to the usual literary means. This is done not only by brilliant writers, but also by gifted copywriters with extensive experience. However, this requires real talent, and our task is to understand the technologies and techniques of writing texts.

To become a professional in copywriting, you will have to learn from both others' and your own mistakes. Technologies and writing techniques allow you to generalize the experience of various authors, analyze all the solutions and choose the best one.

To further formalize the process of creating titles for texts, we recommend using a checklist in the form of a table. You can use it to evaluate any content: books, articles and notes, USP, posts for social networks and blogs. The more points the text scores, the better its quality.