A measure of how well your keywords and ads performed
Posted: Sun Dec 22, 2024 10:06 am
At this stage, you should focus on key channels (both in terms of over and under performance), channel-by-channel objectives, and channel-by-channel metrics. The data you australia contact data need to analyse for this will depend on the channels you utilised. However, here are some examples of the data types you should be searching for and analysing, for several key channels:
Search
If you were hoping to influence people at the decision stage of the sales funnel and drive action, then it’s likely you utilised paid and organic search activity. If this was the case, make sure you analyse all of the following metrics:
Quality score: Including the quality and relevance of your paid search landing page
Click through rate:
Impressions: The number of times your ads were viewed by searchers
Average position: A measure of how your ads or keywords performed against other ads or your competitors
Conversion rate: How many people who clicked through ultimately took the desired action?
Website
For most marketing campaigns, a company’s own website acts as a focal point that brings together key messages, creative ideas, and conversion points. Due to this, the majority of marketing teams develop specific campaign landing pages or microsites. If you took this action in a bid to drive action and engagement, then ensure that you analyse all the following pieces of marketing campaign data.
Search
If you were hoping to influence people at the decision stage of the sales funnel and drive action, then it’s likely you utilised paid and organic search activity. If this was the case, make sure you analyse all of the following metrics:
Quality score: Including the quality and relevance of your paid search landing page
Click through rate:
Impressions: The number of times your ads were viewed by searchers
Average position: A measure of how your ads or keywords performed against other ads or your competitors
Conversion rate: How many people who clicked through ultimately took the desired action?
Website
For most marketing campaigns, a company’s own website acts as a focal point that brings together key messages, creative ideas, and conversion points. Due to this, the majority of marketing teams develop specific campaign landing pages or microsites. If you took this action in a bid to drive action and engagement, then ensure that you analyse all the following pieces of marketing campaign data.