Now more than ever
Posted: Sun Feb 02, 2025 7:11 am
Online/Mobile: Popular pastime
With a net reach of 92 percent in Switzerland, the online sales channel generally offers an ideal media channel. Online media usage and thus also traffic have been rising steadily for weeks. In addition, there has also been a strong increase in the length of stay on websites in the news and entertainment sector (for example, 20 minutes online: plus 30 to 40 percent traffic, plus 25 percent usage time or in the advertising environments Best of News: three times more ad impressions (AI), Best israel rcs data of Entertainment: twice as much AI and Best of Game: three times more AI). Online streaming, online shopping, checking emails and surfing the Internet are part of everyday life at the moment. Credible advertising environments are crucial to the success of your communication in times of crisis: using data-driven solutions, target groups in the display area can be reached in the right context.
Long story short: Advertising is worthwhile even in extraordinary times like these.
This Saturday it's "Zäme dihei" again - this time with Mona Vetsch and Marco Thomann. Both invite you to a cozy virtual campfire, "just without cervelat" (quote Thomann). The simplicity of the show won me over. And you could actually get used to the rehearsed studio applause. Dear SRF, that's how you save license fee money. More of it, please. Even after the corona crisis, less could be more.
With a net reach of 92 percent in Switzerland, the online sales channel generally offers an ideal media channel. Online media usage and thus also traffic have been rising steadily for weeks. In addition, there has also been a strong increase in the length of stay on websites in the news and entertainment sector (for example, 20 minutes online: plus 30 to 40 percent traffic, plus 25 percent usage time or in the advertising environments Best of News: three times more ad impressions (AI), Best israel rcs data of Entertainment: twice as much AI and Best of Game: three times more AI). Online streaming, online shopping, checking emails and surfing the Internet are part of everyday life at the moment. Credible advertising environments are crucial to the success of your communication in times of crisis: using data-driven solutions, target groups in the display area can be reached in the right context.
Long story short: Advertising is worthwhile even in extraordinary times like these.
This Saturday it's "Zäme dihei" again - this time with Mona Vetsch and Marco Thomann. Both invite you to a cozy virtual campfire, "just without cervelat" (quote Thomann). The simplicity of the show won me over. And you could actually get used to the rehearsed studio applause. Dear SRF, that's how you save license fee money. More of it, please. Even after the corona crisis, less could be more.