Use social media and email marketing
Posted: Sun Dec 22, 2024 10:01 am
Using social media to spread your content can be a great way to get people to read your posts, leave comments, and share them on their pages.
This technique helps you have loyal readers and generate authority , giving more visibility to your brand or your name.
Facebook is currently the most used social network in the world, so it is a good idea to use it, however, to reach a large number of people it is advisable to use paid advertising.
At Hotmart, for example, we always share our blog posts on our official fanpage:
Loss of positioning in Google - Example of a blog post shared on Facebook.
Another option is to use Instagram , especially the “stories” resource, which attracts a lot of attention from users.
Other networks, such as Twitter, LinkedIn and Google Plus, can also be used for this purpose.
Email marketing also presents a good opportunity to spread your texts, especially if you send content appropriate to the stage of the funnel your reader is in.
Exchange guest posts
Guest blogging is excellent for those who indonesian phone numbers want to improve their organic positioning in search engines.
The idea is that you write unique and exclusive content for another blog, which has an audience with interests similar to those of your readers.
In the same way, you can also publish on your page texts written by the person or company with whom you are collaborating.
There are several positive points to this strategy: first, you reach new readers, and you add value to your audience by publishing relevant content. Another positive point is that the blog where your text will be published will have a link to your page, which contributes to improving the authority of your domain.
And of course, you build good relationships with other professionals in your niche!
On the Hotmart blog, for example, we love to use this strategy:
Loss of positioning in Google - Example of a guest post on our blog.
When you include a post from a third party on your blog, you must indicate, as in the example above, that it is a text by a guest author.
It is also good to include the brand logo and, mainly, a link that leads to its page.
The opposite, obviously, should also occur, that is, when a text of yours is published on another blog, they should give you full credit.
Think of a good URL
The URL also has an impact on your positioning in Google.
If your blog post's URL is confusing, too long, or doesn't demonstrate what you're going to talk about in your post, people may not want to waste their time and decide not to click on your link.
To improve your URL, check out some tips:
Use the keyword of your text and make it clear what the topic of the post is.
Avoid using numbers (like “10-pronunciation-tips”), because when you update your content that number may change.
If you change your URL, remember to redirect the old URL to the new one.
Don't use a very long URL. If you use the Wordpress SEO plugin , you will receive an alert whenever the slug size is larger than necessary. You can see this in this example:
Loss of Google rankings - Example of an alert from the SEO plugin.
In this case, instead of putting “the-best-tips-to-improve-your-english-pronunciation”, you can put “english-pronunciation-tips”.
This technique helps you have loyal readers and generate authority , giving more visibility to your brand or your name.
Facebook is currently the most used social network in the world, so it is a good idea to use it, however, to reach a large number of people it is advisable to use paid advertising.
At Hotmart, for example, we always share our blog posts on our official fanpage:
Loss of positioning in Google - Example of a blog post shared on Facebook.
Another option is to use Instagram , especially the “stories” resource, which attracts a lot of attention from users.
Other networks, such as Twitter, LinkedIn and Google Plus, can also be used for this purpose.
Email marketing also presents a good opportunity to spread your texts, especially if you send content appropriate to the stage of the funnel your reader is in.
Exchange guest posts
Guest blogging is excellent for those who indonesian phone numbers want to improve their organic positioning in search engines.
The idea is that you write unique and exclusive content for another blog, which has an audience with interests similar to those of your readers.
In the same way, you can also publish on your page texts written by the person or company with whom you are collaborating.
There are several positive points to this strategy: first, you reach new readers, and you add value to your audience by publishing relevant content. Another positive point is that the blog where your text will be published will have a link to your page, which contributes to improving the authority of your domain.
And of course, you build good relationships with other professionals in your niche!
On the Hotmart blog, for example, we love to use this strategy:
Loss of positioning in Google - Example of a guest post on our blog.
When you include a post from a third party on your blog, you must indicate, as in the example above, that it is a text by a guest author.
It is also good to include the brand logo and, mainly, a link that leads to its page.
The opposite, obviously, should also occur, that is, when a text of yours is published on another blog, they should give you full credit.
Think of a good URL
The URL also has an impact on your positioning in Google.
If your blog post's URL is confusing, too long, or doesn't demonstrate what you're going to talk about in your post, people may not want to waste their time and decide not to click on your link.
To improve your URL, check out some tips:
Use the keyword of your text and make it clear what the topic of the post is.
Avoid using numbers (like “10-pronunciation-tips”), because when you update your content that number may change.
If you change your URL, remember to redirect the old URL to the new one.
Don't use a very long URL. If you use the Wordpress SEO plugin , you will receive an alert whenever the slug size is larger than necessary. You can see this in this example:
Loss of Google rankings - Example of an alert from the SEO plugin.
In this case, instead of putting “the-best-tips-to-improve-your-english-pronunciation”, you can put “english-pronunciation-tips”.