The Pros and Cons of Clickbait
Posted: Sun Feb 02, 2025 5:41 am
Many Internet marketing experts are skeptical about the idea of increasing traffic with clickable headlines. If we are talking about serious resources that are set to exist for a long time and care about their reputation, it is better to give preference to competent promotion. However, it is worth recognizing that clickbait also has certain advantages.
Ability to quickly increase the number of views
Clickbait from a sales perspective
The main function of a clickbait title insurance leads for seniors is to attract traffic. It has no equal here, so those sites where the main indicator of success is the number of views cannot do without intriguing baits.
The scope of clickbait application is wide: your own blog, columns, posts on social networks, etc. You can determine how effective it is to use for increasing views by tracking parameters on Google Analytics or metrics built into the site.
Encouraging users to share headlines
A well-formulated phrase that touches on basic human emotions makes people want to share it with their friends and acquaintances. As a result, your audience of potential customers quickly expands without any additional effort on your part.
To achieve active sharing of content, it is necessary to use one of the emotions in the title from the list of Paul Ekman, a famous psychologist, the prototype of the main character of the series "Lie to Me". To successfully manipulate the audience, content creators evoke in users:
fear;
anger;
sadness;
disgust;
joy;
pleasant surprise.
A headline that evokes one of these emotions and quality content with a well-thought-out structure will not leave readers indifferent and will encourage them to send a link to all their friends on the social network.
Increase brand awareness
Increase brand awareness
Source: mayam_studio / shutterstock.com
An increase in the number of views and viral distribution of content between users will have a positive effect on the popularity of your brand. Leading Internet marketing experts talk about the importance of high brand recognition, because this factor is decisive at many stages of establishing contact with potential buyers and indicates trust in the company.
Read also!
"How to Achieve Success: 5 Motivational Movies to Get You Started!"
Read more
The advantages of using clickbait are countered by the disadvantages, of which this method of promotion has many. Let's list the most significant ones.
Rapid loss of relevance
Clickable headlines often rely on the current situation, fresh news, the latest events in society. It is quite natural that after some time, users' interest switches to new information occasions and clickbait ceases to perform its function of attracting traffic. The lifespan of such content is quite short, so this method is not suitable for promising and long-term projects.
Damage to brand reputation and loss of customer trust
The user clicks on a catchy headline hoping to get exactly the information stated in the announcement. If you don’t live up to their expectations, you get fair indignation, refusal to view the page, and a negative reaction to the brand as a whole.
The number of views is not the most important thing
The content market development trends in recent times are such that the quality of materials posted on websites and social networks comes to the forefront. Audience interest grows if it is consistently offered exciting and relevant content, while the number of one-time page views by random users who clicked on a clickbait title fades into the background.
The user is becoming smarter and more demanding every year, so hoping that low-quality materials and flashy article titles will continue to work is at least naive.
Ability to quickly increase the number of views
Clickbait from a sales perspective
The main function of a clickbait title insurance leads for seniors is to attract traffic. It has no equal here, so those sites where the main indicator of success is the number of views cannot do without intriguing baits.
The scope of clickbait application is wide: your own blog, columns, posts on social networks, etc. You can determine how effective it is to use for increasing views by tracking parameters on Google Analytics or metrics built into the site.
Encouraging users to share headlines
A well-formulated phrase that touches on basic human emotions makes people want to share it with their friends and acquaintances. As a result, your audience of potential customers quickly expands without any additional effort on your part.
To achieve active sharing of content, it is necessary to use one of the emotions in the title from the list of Paul Ekman, a famous psychologist, the prototype of the main character of the series "Lie to Me". To successfully manipulate the audience, content creators evoke in users:
fear;
anger;
sadness;
disgust;
joy;
pleasant surprise.
A headline that evokes one of these emotions and quality content with a well-thought-out structure will not leave readers indifferent and will encourage them to send a link to all their friends on the social network.
Increase brand awareness
Increase brand awareness
Source: mayam_studio / shutterstock.com
An increase in the number of views and viral distribution of content between users will have a positive effect on the popularity of your brand. Leading Internet marketing experts talk about the importance of high brand recognition, because this factor is decisive at many stages of establishing contact with potential buyers and indicates trust in the company.
Read also!
"How to Achieve Success: 5 Motivational Movies to Get You Started!"
Read more
The advantages of using clickbait are countered by the disadvantages, of which this method of promotion has many. Let's list the most significant ones.
Rapid loss of relevance
Clickable headlines often rely on the current situation, fresh news, the latest events in society. It is quite natural that after some time, users' interest switches to new information occasions and clickbait ceases to perform its function of attracting traffic. The lifespan of such content is quite short, so this method is not suitable for promising and long-term projects.
Damage to brand reputation and loss of customer trust
The user clicks on a catchy headline hoping to get exactly the information stated in the announcement. If you don’t live up to their expectations, you get fair indignation, refusal to view the page, and a negative reaction to the brand as a whole.
The number of views is not the most important thing
The content market development trends in recent times are such that the quality of materials posted on websites and social networks comes to the forefront. Audience interest grows if it is consistently offered exciting and relevant content, while the number of one-time page views by random users who clicked on a clickbait title fades into the background.
The user is becoming smarter and more demanding every year, so hoping that low-quality materials and flashy article titles will continue to work is at least naive.