Measure your Journey performance using Goals
Posted: Sun Dec 22, 2024 9:55 am
A benefit of using Journey Builder is to better understand how multiple channels can work together to nurture and convert a potential customer.
One way to see how well your Journeys are working to achieve your marketing objectives is to set Goals.
Journey Goals can be set up based on a changing attribute for a contact i.e. their status attribute becomes customer’.
To set up a Goal click the trophy icon in the top right menu:
Goals icon in number in cambodia Journey Builder
I’ll finish with a reminder that Salesforce Marketing Cloud is very different to Pardot and each have different use cases. If you’re in the research stages of finding the best marketing automation tool for your business, be sure to read this blog first.
For a more comprehensive guide to Journey Builder, download our free Automation Studio vs. Journey Builder eBook.
Already sold on Salesforce Marketing Cloud and need support? Work with us to implement and use the system the best you can.
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
The concept of a recycle bin is something we should all be familiar with by now, there’s most likely one in whatever software solution you’re using. This doesn't change the fact that deleting something can be sensitive - what if I change my mind and want to retrieve something? What is the point of putting something there in the first place? This cautious approach should not change when it comes to Pardot prospects.
Let's start with a quick introduction to Pardot’s recycle bin - as boring as that sounds, it may behave differently to what you are used to so it's worth mentioning!
One way to see how well your Journeys are working to achieve your marketing objectives is to set Goals.
Journey Goals can be set up based on a changing attribute for a contact i.e. their status attribute becomes customer’.
To set up a Goal click the trophy icon in the top right menu:
Goals icon in number in cambodia Journey Builder
I’ll finish with a reminder that Salesforce Marketing Cloud is very different to Pardot and each have different use cases. If you’re in the research stages of finding the best marketing automation tool for your business, be sure to read this blog first.
For a more comprehensive guide to Journey Builder, download our free Automation Studio vs. Journey Builder eBook.
Already sold on Salesforce Marketing Cloud and need support? Work with us to implement and use the system the best you can.
This blog was written before Pardot was renamed to Marketing Cloud Account Engagement. You can read more about the name change and what it means here.
The concept of a recycle bin is something we should all be familiar with by now, there’s most likely one in whatever software solution you’re using. This doesn't change the fact that deleting something can be sensitive - what if I change my mind and want to retrieve something? What is the point of putting something there in the first place? This cautious approach should not change when it comes to Pardot prospects.
Let's start with a quick introduction to Pardot’s recycle bin - as boring as that sounds, it may behave differently to what you are used to so it's worth mentioning!