Know What They’re Willing to Spend on Your Services
Posted: Sun Feb 02, 2025 4:50 am
At Close, we have ideal customer profiles. One of our ICPs is for people like you! (Yes, we’re about to get meta with it.) It identifies where coaching leaders might consume information, like Master Coaching with Ajit or the books and podcasts of Brené Brown. You may belong to iPEC Coaching or rely on Coaching.com.
This insight is just one piece of the puzzle that helps us understand what type of coaching business we can serve best with our CRM. (Honestly, if we got even one of your info sources correct above, that’s worth checking out our free trial, right?)
Of course, this information helps beyond simply lebanon telegram data identifying ideal clients. It helps you market to them, too! If you want to reach the right people? Go where those people are.
4.
The right clients will be willing to pay for your services. They won’t beg for discounts, or constantly come up short on cash.
They will buy into your unique selling proposition (USP) because they know your services are designed for them, and are better for them than anything else on the market. And they will pay you for it.
Of course, the price you set should reflect your clients’ perceived value. And your clients’ perceived value is influenced by your USP—how well you show that your services can help them succeed—and by proving it’s worth the investment.
This insight is just one piece of the puzzle that helps us understand what type of coaching business we can serve best with our CRM. (Honestly, if we got even one of your info sources correct above, that’s worth checking out our free trial, right?)
Of course, this information helps beyond simply lebanon telegram data identifying ideal clients. It helps you market to them, too! If you want to reach the right people? Go where those people are.
4.
The right clients will be willing to pay for your services. They won’t beg for discounts, or constantly come up short on cash.
They will buy into your unique selling proposition (USP) because they know your services are designed for them, and are better for them than anything else on the market. And they will pay you for it.
Of course, the price you set should reflect your clients’ perceived value. And your clients’ perceived value is influenced by your USP—how well you show that your services can help them succeed—and by proving it’s worth the investment.