The nuances of selling design for an online store
Posted: Sun Feb 02, 2025 4:23 am
Let's look at the design features of the website pages for an online store. Remember - your task is not only to sell, but also to make the user return to your store again for new purchases.
Focus on usability of the site, not on creative design
What is usually understood by creativity? Intricate compositions and chaotically placed elements. You think that this makes the site look interesting and original. But the user finds it inconvenient electrical contractors email list to interact with it. He does not understand where to look at the products and find information about delivery.
A potential client does not come to a website to admire it and evaluate the boldness of your ideas. He wants to find a product and buy it without being tormented by doubts. Selling design means that the site meets the principles of usability, that each element tells the user where to go next and where the information he needs is.
What a user-friendly website should be like:
The search bar is visible on all pages and is located in the same place on them.
The navigation menu can be conveniently hidden or expanded as needed.
It is possible to filter products by parameters.
Tabs on the page guide the user, giving the opportunity to go to the general list of the brand's products or view the catalog.
The product card has a block with similar or related products. For example, if you buy a cat carrier, you will also be shown other products for your pet: harnesses, overalls, toys. A well-designed online store website will show several product categories so that the customer can easily buy everything they might need at once.
Information about promotions, discounts and bonuses on the main page.
The design is consistent in style
To make your website look high-quality and modern, remember the importance of a uniform font style and the choice of subdued colors for the design. The page should use up to three or four colors. Your goal is to sell a product or service to a person, and not to make him distracted by unnecessary elements and flashy colors.
Focus on usability of the site, not on creative design
What is usually understood by creativity? Intricate compositions and chaotically placed elements. You think that this makes the site look interesting and original. But the user finds it inconvenient electrical contractors email list to interact with it. He does not understand where to look at the products and find information about delivery.
A potential client does not come to a website to admire it and evaluate the boldness of your ideas. He wants to find a product and buy it without being tormented by doubts. Selling design means that the site meets the principles of usability, that each element tells the user where to go next and where the information he needs is.
What a user-friendly website should be like:
The search bar is visible on all pages and is located in the same place on them.
The navigation menu can be conveniently hidden or expanded as needed.
It is possible to filter products by parameters.
Tabs on the page guide the user, giving the opportunity to go to the general list of the brand's products or view the catalog.
The product card has a block with similar or related products. For example, if you buy a cat carrier, you will also be shown other products for your pet: harnesses, overalls, toys. A well-designed online store website will show several product categories so that the customer can easily buy everything they might need at once.
Information about promotions, discounts and bonuses on the main page.
The design is consistent in style
To make your website look high-quality and modern, remember the importance of a uniform font style and the choice of subdued colors for the design. The page should use up to three or four colors. Your goal is to sell a product or service to a person, and not to make him distracted by unnecessary elements and flashy colors.