Myths about setting up contextual advertising
Posted: Sun Feb 02, 2025 4:08 am
Setting up contextual advertising, contrary to the opinion of the majority, is not such a complicated process. The main thing is to pay attention to some nuances and avoid annoying mistakes. Which ones exactly - we will list below.
First, you need to develop and launch an advertising campaign, then set up analytics
This mistake is one of the most frequently made. There is an opinion that the process of setting up an advertising campaign and analytics should be separated. They say that these works can be delegated to different specialists, and web analytics can be considered a separate service. But they are part of a single set of works performed before direct mail mortgage marketing the launch of the advertising campaign.
How to deal with RK
Yandex. Metrica and Google Analytics counters have been installed on many resources since their creation. Most likely, they contain previously collected data. Do not neglect such information. Analyze it, take it into account when launching remarketing. This is what you need to resort to at the very beginning, if you already have an accumulated base. It will help in developing segments and the necessary scenarios.
Check how correctly the counters are configured, whether they are up-to-date. Sometimes an old version of Yandex.Metrica is installed, the code is not embedded on every page of the resource, data is not collected from all subdomains, maybe the events on the target do not work correctly. Do not launch a campaign until you have thoroughly checked everything and are sure that the necessary data for analyzing efficiency and optimization has been collected.
First, you need to develop and launch an advertising campaign, then set up analytics
This mistake is one of the most frequently made. There is an opinion that the process of setting up an advertising campaign and analytics should be separated. They say that these works can be delegated to different specialists, and web analytics can be considered a separate service. But they are part of a single set of works performed before direct mail mortgage marketing the launch of the advertising campaign.
How to deal with RK
Yandex. Metrica and Google Analytics counters have been installed on many resources since their creation. Most likely, they contain previously collected data. Do not neglect such information. Analyze it, take it into account when launching remarketing. This is what you need to resort to at the very beginning, if you already have an accumulated base. It will help in developing segments and the necessary scenarios.
Check how correctly the counters are configured, whether they are up-to-date. Sometimes an old version of Yandex.Metrica is installed, the code is not embedded on every page of the resource, data is not collected from all subdomains, maybe the events on the target do not work correctly. Do not launch a campaign until you have thoroughly checked everything and are sure that the necessary data for analyzing efficiency and optimization has been collected.