Targeting & delivery: With less data to measure, potential remarketing audiences become smaller. This impacts both targeting and exclusion, severely reducing campaign efficiency.
The impact of the iOS 14.5 update is therefore considerable - but there is no need to panic. Limitations are to be expected: success metrics such as "return on ad spend" will fall, target groups will america rcs data become less precise and reporting will require manual intervention. With the right measures, however, the effects of this update can be mitigated and it can be ensured that Facebook campaigns continue to be effective and perform well. The most important points that should be addressed sooner rather than later:
Domain verification: Every domain from which data is to be sent must be verified in the Business Manager. Domain verification is used to determine which Business Manager account is authorized to configure and prioritize the eight possible conversion events for the respective domain. Domain verification not only offers companies the opportunity to claim their domain on Facebook in order to protect content, but is also a prerequisite for configuring conversion events for campaign optimization and measurement.