Let it snow in December
Posted: Sat Feb 01, 2025 9:39 am
And by that, of course, we mean on the one hand the hope for a white winter landscape at Christmas – but on the other hand also the high performance of your online Christmas business in the final stages before Christmas Eve.
Everyone knows the situation of having to quickly find a last-minute gift for a certain person. But what? Let's be honest, in the end, the good old gift voucher often works.
In fact, advertisers can still reach a large proportion of undecided gift seekers with vouchers and coupons right up until the last day before Christmas Eve.
So use generic keywords that target these users precisely and thus “help them out in a pinch”, so to speak.
As Christmas approaches, spontaneous online shoppers often panic and ask themselves the question “Will my order arrive before Christmas?”
Give users a reason to order from your shop and stand out with shipping austria mobile numbers list options . Terms such as “Guaranteed delivery by Christmas Eve” or “Express shipping” in product ads increase the CTR and can be successfully monetized right up until the holidays.
Update your search ads up until the last day and let the user know the urgency of their order .
If the last shipping date has passed, users can still be directed to the local store on December 23rd via location extensions .
Location extensions for Bing Ads (Source: Bing) give the user trust (Source: Bing)
Location extensions for Bing Ads (Source: Bing )
Optimization approaches for Bing Shopping and search term analysis
Optimization approaches for Bing Shopping and search term analysis
Give December a special boost with your shopping campaigns . Just like with ad extensions, the more the better applies to the overall display of your ads.
If all of your ads appear in response to a user's search query on the predominantly visible area of their device, the level of attention and willingness to click is extremely high.
So don't neglect your shopping ads in order to achieve the best possible display.
Therefore, the available Bing Ads reports for shopping should be checked again before the Christmas season and optimized accordingly. This includes, in particular, the performance reports under the “Dimensions” tab.
Search terms in particular should be carefully checked and selected so that, as in all other campaigns, you can avoid wasted advertising and misclicks in shopping.
Everyone knows the situation of having to quickly find a last-minute gift for a certain person. But what? Let's be honest, in the end, the good old gift voucher often works.
In fact, advertisers can still reach a large proportion of undecided gift seekers with vouchers and coupons right up until the last day before Christmas Eve.
So use generic keywords that target these users precisely and thus “help them out in a pinch”, so to speak.
As Christmas approaches, spontaneous online shoppers often panic and ask themselves the question “Will my order arrive before Christmas?”
Give users a reason to order from your shop and stand out with shipping austria mobile numbers list options . Terms such as “Guaranteed delivery by Christmas Eve” or “Express shipping” in product ads increase the CTR and can be successfully monetized right up until the holidays.
Update your search ads up until the last day and let the user know the urgency of their order .
If the last shipping date has passed, users can still be directed to the local store on December 23rd via location extensions .
Location extensions for Bing Ads (Source: Bing) give the user trust (Source: Bing)
Location extensions for Bing Ads (Source: Bing )
Optimization approaches for Bing Shopping and search term analysis
Optimization approaches for Bing Shopping and search term analysis
Give December a special boost with your shopping campaigns . Just like with ad extensions, the more the better applies to the overall display of your ads.
If all of your ads appear in response to a user's search query on the predominantly visible area of their device, the level of attention and willingness to click is extremely high.
So don't neglect your shopping ads in order to achieve the best possible display.
Therefore, the available Bing Ads reports for shopping should be checked again before the Christmas season and optimized accordingly. This includes, in particular, the performance reports under the “Dimensions” tab.
Search terms in particular should be carefully checked and selected so that, as in all other campaigns, you can avoid wasted advertising and misclicks in shopping.