Constantly refine your target audience profile

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As well as creating an audience profile for your best customer, you should also look at what the ideal lead looks like and how you can target this person. Similarly, you should also french email address list use your newly-created profiles across the business. This is because your research on segmentation could also benefit other departments, such as product development.

Many marketers make the mistake of segmenting their audience and creating target audience profiles, only to never update or monitor them.

If you work statically rather than dynamically, you’ll end up working with out-of-date data and incorrect information. This means, if you fail to update your segments and your profiles, you’ll work ineffectively.

As your business evolves, your customers and your target personas will also change. Similarly, as customers move through their lives, they may also move between segments. So, make sure you schedule reviews (at least yearly) to ensure you’re still targeting the right people and pushing the right offers and promotions.



How can Apteco help?
If you’re looking to create target audience profiles and segment your customers, then Apteco is the perfect partner.