Content Marketing and SEO
Posted: Thu Jan 30, 2025 10:48 am
Content production and page optimization are organic strategies with a high return on investment . Along with content marketing and SEO, they tend to be prioritized in companies' budgets, as they do not require direct investment in media and bring consistent results in the medium and long term.
According to a report presented by the Content Marketing Institute research , 75% of the most successful B2B businesses expect their content marketing budget to increase compared to 2021.
When we publish something, search engines administration directors email database value the quality of the content so that your brand can stand out in the digital universe and generate conversions in blog articles, infographics and whitepapers, conveying authority, credibility, clarity and having an informative and useful character for your target audience .
In addition to boosting your SEO strategy, relevant content generates interest in the public, shares on social media, captures leads and optimizes for all types of searches.
Content in the age of data
One of the trends that will be highlighted this year is content produced with a basis, based on analyses and examples that bring a certain identification with reality. In other words, what is important is not the pace of production, but rather the quality of the content.
According to research from the Content Marketing Institute (CMI), 74% of B2B companies surveyed attributed the success of their content marketing strategy to the value that content provides to consumers.
Therefore, the research and content planning stage should become even more important throughout the year, as users and search tools, such as Google, select the most reliable texts, which provide correct, up-to-date information , based on the reality that the data reveals.
According to a report presented by the Content Marketing Institute research , 75% of the most successful B2B businesses expect their content marketing budget to increase compared to 2021.
When we publish something, search engines administration directors email database value the quality of the content so that your brand can stand out in the digital universe and generate conversions in blog articles, infographics and whitepapers, conveying authority, credibility, clarity and having an informative and useful character for your target audience .
In addition to boosting your SEO strategy, relevant content generates interest in the public, shares on social media, captures leads and optimizes for all types of searches.
Content in the age of data
One of the trends that will be highlighted this year is content produced with a basis, based on analyses and examples that bring a certain identification with reality. In other words, what is important is not the pace of production, but rather the quality of the content.
According to research from the Content Marketing Institute (CMI), 74% of B2B companies surveyed attributed the success of their content marketing strategy to the value that content provides to consumers.
Therefore, the research and content planning stage should become even more important throughout the year, as users and search tools, such as Google, select the most reliable texts, which provide correct, up-to-date information , based on the reality that the data reveals.