This is what you need to keep in mind to avoid jeopardizing your whitelisting
The CSA (Certified Senders Alliance) guarantees its members secure email delivery and thus ensures that reputable emails do not end up in the spam folder. However, this also requires a high standard so that black sheep do not destroy this advantage for the senders involved. In order to continue to guarantee whitelisting, the specifications for senders are regularly adapted to the current circumstances. The following change applies from May 25, 2019.
The latest innovation requires an imprint when sending commercial emails.
This adjustment was already incorporated into czech-republic number dataset the CSA admission criteria in 2018 with a one-year transition period. As of May 25, 2019, the client must be identifiable in the full text of every mailing sent for commercial purposes.
Until now, the CSA has considered it sufficient to provide imprint information via a link. However, practice has shown that this does not always work as intended. Due to technical problems, the link could not always be opened and the recipient was therefore unable to view the information in the imprint. This case can give rise to complaints or legal objections. Therefore, an addition to the regulation in section 2.4 of the inclusion criteria has been made.
2.4. The client, i.e. the contractual partner of the sender of a business email, must be clearly identifiable. Every email sent must contain an easily identifiable imprint, in full text no later than twelve months after the acceptance criteria come into force.
The legal basis for this can be found in Section 5 Paragraph 1 Sentence 1 of the Telemedia Act. This states that service providers for commercial telemedia must, among other things, make the relevant information available immediately and continuously.
What does this mean for you?
A link alone in a mailing does not meet the requirements. The imprint must therefore be available as full text.
If you have a CSA certification yourself or use whitelisting via an email software provider, this rule applies. If you don't have one, you should adapt your newsletter template accordingly to avoid unnecessary difficulties.