You probably already have a few email addresses in your mailing list. But in order to make the benefits of your products and services known to as many people as possible, you need to grow your list considerably. How can this be achieved?
A good email distribution list is a basic part of any professional marketing. After all, the best way to reach the majority of customers and interested parties is still via email. Once an email system has been implemented, the channel can be used relatively quickly and easily.
Another advantage is that professional programs can algeria number dataset work with mailing lists and target groups, allowing any selection to be made. Of course, there are many other advantages, from personalization to campaign creation and automation. In order to really use these, however, you first need to have as well-filled an email distribution list as possible. In this blog post, we will look at how you can successfully fill your mailing list.
Use existing contacts
It's not always about making new contacts. It's also about using existing potential. Ideally, you've already collected customer data, e.g. in your CRM system. If not, it's high time to use it. But you could also add business partners to your mailing list; interesting counter-deals often arise this way. Even if these contacts don't always match your target group, it's good to remind yourself from time to time. Use your environment too. Depending on the product or service, employees, friends and family or other supporters can also be added to the mailing list.
However, you must remember that you cannot just add people freely. You always need their consent or a legal basis for doing so!
If you contact people without their consent, they may mark you as spam. This can have a negative impact on your reputation and reduce the value of your mailing list, as well as negatively affecting the delivery rate. In the worst case, you may even receive a letter from a lawyer demanding an injunction.
Therefore, proceed as follows:
use contactsUse every opportunity when you are in contact with your potential newsletter recipient, e.g. when placing an order - whether online, by phone or in the store, and ask in person. You are also allowed to ask for consent to receive your newsletter by post, e.g. with competition postcards. You can also make visitors to your website aware of your newsletter offer using pop-ups, push messages or sticky layers.
Make it clear what benefit or added value the newsletter contact will have. If they agree, protect yourself with a double opt-in. Ask your existing contacts to share the registration link. Here, for example, you can reward successful referrals with bonuses.
You are probably also familiar with the exception paragraph in the law against unfair competition . Under strict conditions, you have the option of sending email advertising to your customers without their express consent. This procedure is possible if all four conditions in Section 7 Paragraph 3 Numbers 1 - 4 of the UWG are met. However, the customer must be informed of their right to object when making a purchase and subsequently in each newsletter. Only then can this law be used as a basis. Incidentally, emails without an advertising character, i.e. so-called service emails that serve to fulfill the contract, are excluded from this.
Even if the main goal is to build up a mailing list, you should still check whether the contact is really of any use. First of all, the email address should be active and reach a user who checks their emails. There should also be a professional interest. Of course, you will have a few addresses if people from your circle of relatives and friends register. But if you manufacture technical components, for example, this is unlikely to be relevant to most of these people. The situation is different with consumer goods. If you sell a new type of organic lemonade, for example, you will surely find one or two future buyers in your circle of friends.
Generate new contacts
The situation is more difficult if you are dealing with a completely new contact who has not yet had any positive experiences with you. You know it yourself: Most people are initially hesitant when it comes to giving out their email address. From a customer's perspective, nothing is more annoying than constantly receiving irrelevant and uninteresting advertising emails. This means that you have to offer the customer or contact added value so that they are happy to give out their email address. And that's not all: If you want them to stay on your mailing list for a long time, the newsletter has to keep its promises. The content has to remain exciting even after the address has been obtained.