What to do if emails don't arrive?
Posted: Thu Jan 30, 2025 8:23 am
Optimal email delivery through SPF, DKIM, DMARC and Co. This means that important messages no longer remain unread.
E-mails are increasingly not arriving in the recipient's mailbox, which annoys the recipient and may even result in lost revenue. The reason for the delivery problems is that mailbox providers are placing ever-increasing demands on senders in light of the ever-increasing volume of e-mails. Mailbox providers are constantly adapting and intensifying their protective measures against spam and phishing e-mails. If a sender expects their e-mails to be delivered smoothly, they must continually prove to the mailbox providers that they are a reputable sender and that they are sending their e-mails with the consent of the recipient.
However, the priorities on the part of the email senders czech-republic number dataset are often not adjusted accordingly: A lot of effort is put into designing the emails so that they look good on as many email clients as possible. A lot of effort is also put into the content so that it is convincing. And some effort is also put into targeting so that the emails are actually relevant for the respective recipient and to avoid unsubscribes.
Delivery is often neglected
However, very little effort is often made to ensure that emails are delivered. Those responsible for emails either see this as the job of the internal technical department, which is responsible for the email delivery servers. Or it is the job of the email service provider (ESP for short), i.e. the service provider for sending emails. And here people often rely blindly on the motto "they will know what they are doing".
But that is not enough attention for the issue of delivery, because what is the use of all the effort put into design, content and targeting if the emails do not reach the recipients at all or just end up in the spam folder and are overlooked by them?
Special importance of transactional emails and critical messages
In the case of mass advertising emails, a certain amount of email loss during delivery may be acceptable. But in addition to advertising newsletters, there are of course also much more important emails, such as:
critical confirmation emails as part of a double opt-in process
Transactional emails about offers, orders, deliveries and appointments
Emails with attached documents such as delivery notes, invoices or reminders
Date-controlled emails with reminders of appointments, events or contract expiration
expensive newsletters with stock market, sports, legal or other specialist information
A transaction email that doesn't arrive is already annoying. An invoice or reminder that doesn't arrive has to be sent again by post, which easily increases the costs by two orders of magnitude. That's not only annoying, it's also damaging to business.
E-mails are increasingly not arriving in the recipient's mailbox, which annoys the recipient and may even result in lost revenue. The reason for the delivery problems is that mailbox providers are placing ever-increasing demands on senders in light of the ever-increasing volume of e-mails. Mailbox providers are constantly adapting and intensifying their protective measures against spam and phishing e-mails. If a sender expects their e-mails to be delivered smoothly, they must continually prove to the mailbox providers that they are a reputable sender and that they are sending their e-mails with the consent of the recipient.
However, the priorities on the part of the email senders czech-republic number dataset are often not adjusted accordingly: A lot of effort is put into designing the emails so that they look good on as many email clients as possible. A lot of effort is also put into the content so that it is convincing. And some effort is also put into targeting so that the emails are actually relevant for the respective recipient and to avoid unsubscribes.
Delivery is often neglected
However, very little effort is often made to ensure that emails are delivered. Those responsible for emails either see this as the job of the internal technical department, which is responsible for the email delivery servers. Or it is the job of the email service provider (ESP for short), i.e. the service provider for sending emails. And here people often rely blindly on the motto "they will know what they are doing".
But that is not enough attention for the issue of delivery, because what is the use of all the effort put into design, content and targeting if the emails do not reach the recipients at all or just end up in the spam folder and are overlooked by them?
Special importance of transactional emails and critical messages
In the case of mass advertising emails, a certain amount of email loss during delivery may be acceptable. But in addition to advertising newsletters, there are of course also much more important emails, such as:
critical confirmation emails as part of a double opt-in process
Transactional emails about offers, orders, deliveries and appointments
Emails with attached documents such as delivery notes, invoices or reminders
Date-controlled emails with reminders of appointments, events or contract expiration
expensive newsletters with stock market, sports, legal or other specialist information
A transaction email that doesn't arrive is already annoying. An invoice or reminder that doesn't arrive has to be sent again by post, which easily increases the costs by two orders of magnitude. That's not only annoying, it's also damaging to business.