Competitive advantages
Posted: Thu Jan 30, 2025 8:12 am
A few years ago we sat down. And we thought about it. We thought about it in the team, what annoys people when working with marketing agencies. A few years ago in an episode I talked about something like that, that we created a figure. We called it a typical agency. So what would a typical agency do in such a situation. Trying in conversations with clients and internally, because everyone has worked somewhere at some point, to identify the most common problems in this industry. And what made me especially happy was that in this open question, what do you value about working with digitalk . Clients indicated as the things they value the most, already doing the analysis, which arguments or which threads appeared most often, exactly these three things that we identified as our key advantages. Which we need to communicate and use more strongly.
Because they are the antithesis of what these weak agencies are doing. The south africa rcs data three key points most often mentioned by clients are:
The substantive knowledge of specialists. That is, they work with experts and experienced people. Because in a typical agency, using this stylistic figure, these are very often low-paid people, just beginners, who de facto learn more from the project than use knowledge to develop it.
Secondly, regular, frequent contact. I once said in this podcast that when we were first starting out, we were only collecting feedback from clients by phone. One of the most common arguments for why it was worth working with us was – because you answer the phone. I mean, you go to call them, and if someone doesn't answer, they say when they'll call you back. This has always seemed obvious to me. Because I think all companies should work like this. But it turns out they don't. And that one of the most common flaws of the reasons for working with an advertising or marketing agency is that you simply disappear from them. It's not clear what they're doing. So we're constantly under pressure to have regular, frequent contact.
Because they are the antithesis of what these weak agencies are doing. The south africa rcs data three key points most often mentioned by clients are:
The substantive knowledge of specialists. That is, they work with experts and experienced people. Because in a typical agency, using this stylistic figure, these are very often low-paid people, just beginners, who de facto learn more from the project than use knowledge to develop it.
Secondly, regular, frequent contact. I once said in this podcast that when we were first starting out, we were only collecting feedback from clients by phone. One of the most common arguments for why it was worth working with us was – because you answer the phone. I mean, you go to call them, and if someone doesn't answer, they say when they'll call you back. This has always seemed obvious to me. Because I think all companies should work like this. But it turns out they don't. And that one of the most common flaws of the reasons for working with an advertising or marketing agency is that you simply disappear from them. It's not clear what they're doing. So we're constantly under pressure to have regular, frequent contact.