Similarly, through attribution modelling, we can help you calculate the impact of your marketing efforts. We understand that looking at the final step before purchase may overlook previous touchpoints while focusing on the initiative that first attracted interest may negate more effective messages later in the funnel. Depending on the objective of your campaign, we can help you deploy a range of evaluation models.
Finally, with the help of our predictive analytics tools, you can uncover data-driven insights that will improve campaign performance. With our help, you’ll generate a true understanding of every customer. As well as identifying common characteristics of your customers, you’ll also be able to discover how you can influence their next purchase and increase loyalty.
If you’d like to hear more about how our products can help you measure the impact of your guerrilla marketing campaigns, then book a demo with our team today. Alternatively, test-drive our software and discover the power of our intuitive platform for yourself.
Account-based marketing (also known as AB marketing), is a focused growth strategy. When carrying out an account-based marketing campaign, a company’s marketing team and sales team collaborate in order to create personalised buying experiences for a mutually-identified set of high-value accounts.