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Customer lifetime value

Posted: Thu Jan 30, 2025 6:27 am
by rifat28dddd
These are some common marketing metrics used at each stage of the B2B funnel:

Awareness

Website traffic
Social media reach and engagement
Brand mentions
Share of voice
Interest

Click-through rate
Content conversion rate
Leads generated
Consideration

Content engagement
Lead quality
Conversion

Lead/opportunity conversion rate
Average deal size
Sales cycle length
Retention & Advocacy

Retention rate
Referrals/upsells
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