ppc-keyword-strategies-exact-match
Exact match keywords include “the exact term and close variations of that exact term.” These keywords give you specific control over the search terms you want to match, which helps with budgeting and results in high relevance.
Exact match is the most restrictive of the four albania phone number library PPC keywords. It places strict limits on when your ad can appear. This match type will give you the highest relevance but the lowest reach.
If you want your ad to serve for a specific keyword, exact match should be used.
When you choose exact match, your ad will only be shown to customers who search for your exact keyword or a close variant.
Close variations of your keyword can include singular or plural forms, misspellings, abbreviations, accents, stemmings (e.g. walk and walk), additional prepositions and conjunctions, and rearranged words that have the same meaning. The important thing to note here is that close variations do not include synonyms.
To set an exact match type, all you need to do is put square brackets around the beginning of your keyword.
This match type will significantly reduce the amount of traffic your ad generates, and it's not likely to generate as many impressions or clicks as other match types.
However, the traffic generated by exact match is highly targeted and has the highest chance of converting, as users are searching for the exact term related to the product or service you offer.