Effective Facebook advertising campaign for B2B company
Posted: Thu Jan 30, 2025 4:10 am
However, at some level, you have to start experimenting.
You reach for some solution that can potentially increase results, but well – there is no guarantee for that. And I treat such solutions as half-and-half experiments.
I often start all my advanced Facebook Ads trainings with this explanation. To properly set the mind of users that the “Land of Safe, Always Effective Solutions” is a certain, basic level.
However, if we want to get more, we need to be open to the fact that a given solution will work for one person on an advertising account or in a specific campaign, but may not work for another.
For example, the results will not be comparable or noticeably better than those laos rcs data achieved with regular campaigns. But for those situations where this small change will increase the results, it is worth deciding on such experiments. Now let's discuss the experiment that I encourage you to do.
To start, let's arrange the appropriate building blocks:
We now understand how the optimization technique works – you get what you choose for your goal.
We understand that in the case of conversions, the achievement of these goals may not be enough, so you need to approach the matter differently and, for example, try other optimization events.
But there may be other problems, such as with cold traffic campaigns that introduce potential customers to our offer. Or, for example, with a campaign for a B2B company that directs traffic to the home page, to the offer tab, and so on, but the most important thing is that someone contacts the company.
Why is this problematic?
If I have a B2B company and as a B2B company I want to generate leads through my website, this is most often done either through forms in individual tabs, but also based on links such as: contact, offer, and the like.
However, Facebook Ads campaigns in this market are slightly different from campaigns in the B2C market .
You reach for some solution that can potentially increase results, but well – there is no guarantee for that. And I treat such solutions as half-and-half experiments.
I often start all my advanced Facebook Ads trainings with this explanation. To properly set the mind of users that the “Land of Safe, Always Effective Solutions” is a certain, basic level.
However, if we want to get more, we need to be open to the fact that a given solution will work for one person on an advertising account or in a specific campaign, but may not work for another.
For example, the results will not be comparable or noticeably better than those laos rcs data achieved with regular campaigns. But for those situations where this small change will increase the results, it is worth deciding on such experiments. Now let's discuss the experiment that I encourage you to do.
To start, let's arrange the appropriate building blocks:
We now understand how the optimization technique works – you get what you choose for your goal.
We understand that in the case of conversions, the achievement of these goals may not be enough, so you need to approach the matter differently and, for example, try other optimization events.
But there may be other problems, such as with cold traffic campaigns that introduce potential customers to our offer. Or, for example, with a campaign for a B2B company that directs traffic to the home page, to the offer tab, and so on, but the most important thing is that someone contacts the company.
Why is this problematic?
If I have a B2B company and as a B2B company I want to generate leads through my website, this is most often done either through forms in individual tabs, but also based on links such as: contact, offer, and the like.
However, Facebook Ads campaigns in this market are slightly different from campaigns in the B2C market .