3. More thumb-friendly navigation
Mobile navigation is becoming more and more thumb-friendly. The fiddling on our 6 Plus decreased significantly over the course of the year. Facebook moved the menu to the bottom of the screen, and nu.nl also came to meet us. We now thumb-click through our timeline and the news much more easily.
We also predict more thumb-friendly navigation on mobile websites. We're waiting for hamburgers at the bottom of the screen .
Thumb-friendly navigation at the bottom of mobile websites too
4. Duotone
Of course, everyone knows the duotone option in Photoshop: the tool that turns black and white into blue-red or turquoise-salmon. But who would have thought that it would ever be used for campaign material on a large scale? Nowadays, you can't drive past a bus stop, insurance homepage or music platform banner without encountering it. To be honest, those duotones do work. A bit contrary, distinctly authentic. Until everyone starts doing it, because then the fun is gone.
5. Word image
Suppose something needs to be communicated. A stock photo scavenger hunt yields nothing. And the photos the client comes up with are blurry, boring and flattened with flash. Then you can just say it , with words. With big, thick, bold letters.
Also read: IGTV: 6 possibilities of Instagram TV
A picture is worth a thousand words. But the japan phone number list other way around. We don't need more in 2018.
Text as the illustration ( Kommerceagency , Rainfall , U Sports and Flint is a Place )
6. Geometric fonts
Futura, ICT Avant Garde, Avenir and Neuzeit: letters designed with compass and set square. We leave the serif at home. There is virtually no variation in letter thickness. Cool is the trend.
Geometric font at Adidas, Twitter, Independer and Powned
7. Colors Heart Wood and Black Flame
Anyone who has recently painted a wall cannot have missed it. While you thought you had white on your brush, it turned out to be Eggshell, Quill or Porcelain. Flowery colour names have been popular for a while now. Flexa and PPG (the American Flexa, so to speak) are indicating the colours Heart Wood and Black Flame for 2018.