POEM MODEL – WHY DO WE NEED IT?
Posted: Wed Jan 29, 2025 10:53 am
To use a smooth statement bordering on the banal, one could say that:
the goal of brand communication in digital should be the skillful use or juggling of all three media categories.
It is likely that, depending on the strategy we adopt, one type will dominate. However, we should strive to use all three.
Why?
Because each of the media types of the POEM model has the potential to reach the hong kong rcs data appropriate segments of our customers.
Meanwhile, marketers and entrepreneurs in B2B, B2C, and so on, most often approach the subject of media in such a way that the default option is basically to create their own channels.
Own channels – advantages and disadvantages
Whenever we think about a blog, newsletter, knowledge section or publications, the assumption is always that we need to create our own platform. And of course, I understand this point of view a little. Heck! I can even guess where it comes from. There are many marketers or people who strongly promote themselves as business experts who "scare" us with other people's channels.
What do I mean?
They say, for example, that the best solution to everything is to build your own platforms. Because all others are playing on someone else's pitch. And any time the owner can come and kick us off this pitch or change the rules of the game.
And although this is a certain disadvantage of this type of solution, foreign channels have one definite advantage. That the recipients are already there.
the goal of brand communication in digital should be the skillful use or juggling of all three media categories.
It is likely that, depending on the strategy we adopt, one type will dominate. However, we should strive to use all three.
Why?
Because each of the media types of the POEM model has the potential to reach the hong kong rcs data appropriate segments of our customers.
Meanwhile, marketers and entrepreneurs in B2B, B2C, and so on, most often approach the subject of media in such a way that the default option is basically to create their own channels.
Own channels – advantages and disadvantages
Whenever we think about a blog, newsletter, knowledge section or publications, the assumption is always that we need to create our own platform. And of course, I understand this point of view a little. Heck! I can even guess where it comes from. There are many marketers or people who strongly promote themselves as business experts who "scare" us with other people's channels.
What do I mean?
They say, for example, that the best solution to everything is to build your own platforms. Because all others are playing on someone else's pitch. And any time the owner can come and kick us off this pitch or change the rules of the game.
And although this is a certain disadvantage of this type of solution, foreign channels have one definite advantage. That the recipients are already there.