Key Takeaway: While successfully attracting users to participate, the brand itself should be the center of discussion.
Align RTM to B2B vertical
While it’s safe to say when it comes to Real-time japan phone number marketing, B2B marketers don’t share the same flexibility as their B2C counterparts do. However, you shouldn’t give up the idea to consider it.
Take Giti for example, a company that makes tires and sells them to car brands such as Volkswagen and Buick in China. Giti is a good example of a brand that is doing social marketing right by being bold, fun and fast. All essential to RTM’s success.
When Hollywood blockbuster Transformers 5: The Last Knight became a global hit, Giti started a retweet boom on Weibo with an original trailer.
Giti x Transformers promotion
The video received more than 6M views in the next couple of weeks, and drove sales to rise more than 45% in a given quarter. (Source: the official Weibo account, the post is not available anymore.) The question is, how did they do that?
First, it took some quick thinking for Giti to identify a proper breakthrough for this RTM campaign: the constant heroism in the Transformers movies over the past decade.
Then, Giti sent a “mystery racer” wearing its tire team logo to attend the 10th anniversary of Transformers real-life event in Guangzhou, and attracted a lot of attention to the scene with its bumblebee-like costume.
, quickly channelling public attention to itself.
But it’s not over yet.
One week later, Giti raised fans’ expectations for the movie with a teaser “Giti guards the heroes path” right before the Transformers movie went online, and led two screening sessions in both Beijing and Shanghai, as well as an offline event in Qingdao.
As a result, the video went viral, proving its marketing prowess wit