There is no point in hiring a targetologist for a couple of easy projects. A remote specialist will do just fine if you have to work with a simple product that is already of interest to a fairly large audience with a simple breakdown into segments.
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Benefits of working with an agency/freelancer:
An in-house specialist will cost more pharmaceuticals email list than paying for the services of a freelancer (or an agency). And what if for some reason the work on the project has to be suspended? The full-time employee will still have to receive his salary.
There are many professionals among freelancers. Just try to find a person who already has his own developments and enough experience in your niche.
There is an opportunity to collaborate with people who have a very rich practice. Many of them have ten projects in development at once on a wide variety of topics. These are specialists who solve a lot of interesting problems every day, they are able to quickly find answers to complex questions and cope with stressful situations. It is important that they work in a familiar environment.
Specialized agency or freelancer
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Disadvantages of working with an agency/freelancer:
Operational interaction will most likely not work. A remote targeter will not sit at the computer for days and discuss current issues with you (and you are not his only customer). So it is not a fact that the audience will be presented with a new promotion on time, even if this was clearly discussed during the morning call.
There is a big risk of entrusting work on your project to a non-professional. Of course, everyone describes their capabilities and abilities on the Internet, but how not to make a mistake when choosing? There is only one way out - read the reviews carefully.
You shouldn't start working remotely if you're used to strictly controlling everything. Here, interaction is based on mutual trust, and if that's not your style, then you shouldn't waste your and other people's time.
Pros and cons of working as a targetologist
Now information for those who are interested in vacancies of a targetologist, who consider this profession as a way to earn money. Here, of course, there are pros and cons.
Pros:
You may not be in the office at all, become an independent freelancer, or get a remote job.
The modern trend is that many people develop their business through the Internet. Therefore, this profession is relevant.
You can get a specialty of a targetologist for free. It is enough to either learn how to set up targeting yourself or take some targetologist courses.
Clients pay well for project management. Yes, while you are still studying, the income is not great, but this is only the beginning.
This is a very interesting job. There is room for creativity and the use of your analytical skills. After all, you have to study the behavior of competitors, identify potential clients, calculate the effectiveness of certain ideas. And also be creative, come up with promotional campaigns on very different topics.
Negative points:
A lot of self-discipline and perseverance are required, because the work is quite monotonous, and all you do is sit in front of a monitor for a long time.
Finding clients for a targeting specialist is not always easy due to the high level of competition.
Even in your free time from work, you have to constantly monitor what is happening on social networks, not miss news, updates, etc.
Until you have enough experience, anything can happen. For example, money is spent, but there is no result. Almost everyone goes through this, but there is no need to despair.
Specialized agency or freelancer
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