Bonus Content
At the end I have a little bonus for you. These questions come up most often during marketing trainings that I have the pleasure of conducting.
In local marketing, relationship marketing is key , i.e. building lasting and personal relationships with customers. What does it involve?
Mainly on presence and activity, e.g. by organizing events, cooperating with other local companies, or offering special discounts for residents. Thanks to this, you gain recognition and drive the so-called word-of-mouth marketing.
Of course, the Internet also offers you many opportunities . I have already written about some brazil rcs data of them in this article.
For local companies, it is important to be present in Google business cards . Because how often do we search for services on the local market? By entering them in the search engine! So presence here is mandatory.
Similarly, the aforementioned social media . This is often the first step to verifying the credibility of companies, including local ones.
Free promotion should be supported by advertising . Locally, it makes a lot of sense. Advertising in Meta Ads or Google Ads systems currently offers precise targeting of ads to specific locations, such as a city, district or a specified radius around a given location. Thanks to this, you can effectively reach people in a selected area. Sounds local, right?
How to promote your company on the local market?
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